I've noticed a some people who started fashion or beauty blogs become
web celebrities and get invited to fashion shows. How do they go about doing that? Do they just apply as press (is a blog considered media?) or do they just get lucky and get invited?
The Franco Fille (francophile)
My style: 50% Parisian Chic, 50% Upper East Side
Just like how TSF needs fashion forward members, fashion shows need an audience. Sometimes small designers don't know where to build their audience, so they send out invites to bloggers. I've gotten a few invites to aspiring designers' fashion shows, including one from Project Runway. I guess from there bloggers network and go to bigger shows.
I live in California, so you can imagine my frustration of not being able to attend a New York show.
i read a blog entry somewhere that explained how Chanel had invited a number of bloggers to visit the headquarters in rue cambon. they visited the ateliers, the chanel suite at the Ritz, the apartment, they met Jacques Helleu...
I'm working at a fashion PR company for fashion week and i've noticed a load of requests for access from bloggers - and whether or not they're given a ticket totally depends on the mood of whoever handles that account, but also something as simple as how professionally presented the request is - nice fonts, proper grammar, all that. It might even be more important than how the site itself looks, because they don't always have time to click through to it. Mentioning other writing clips definitely helps, and so does having a really style-y name. But I've also seen them laugh at some requests. All that said, I've been surprised at how open they've been to most - I thought there'd be more old-world fashion snobbery.