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26-01-2008
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thefrancofille's Avatar
 
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Blogging your way into fashion week
I've noticed a some people who started fashion or beauty blogs become
web celebrities and get invited to fashion shows. How do they go about doing that? Do they just apply as press (is a blog considered media?) or do they just get lucky and get invited?

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26-01-2008
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i think, through their blogs, a lot of bloggers make connections...

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27-01-2008
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Just like how TSF needs fashion forward members, fashion shows need an audience. Sometimes small designers don't know where to build their audience, so they send out invites to bloggers. I've gotten a few invites to aspiring designers' fashion shows, including one from Project Runway. I guess from there bloggers network and go to bigger shows.

I live in California, so you can imagine my frustration of not being able to attend a New York show.

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27-01-2008
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Quote:
Originally Posted by Raych View Post

I live in California, so you can imagine my frustration of not being able to attend a New York show.
I have had invites to LA Fashion Week and an up and coming New York designer from my blog and I live in the UK, so imagine my extreme frustration.

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27-01-2008
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Quote:
Originally Posted by miss_nyc View Post
I have had invites to LA Fashion Week and an up and coming New York designer from my blog and I live in the UK, so imagine my extreme frustration.
oh? pardon my weird question...but why didn;t you just fly there?

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27-01-2008
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D‘MMkammern
 
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i read a blog entry somewhere that explained how Chanel had invited a number of bloggers to visit the headquarters in rue cambon. they visited the ateliers, the chanel suite at the Ritz, the apartment, they met Jacques Helleu...

how AMAZING is that? jsut for blogging!!!

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27-01-2008
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i read on someones blog they were invited to a gucci black tie event

i'm going to start a blog

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27-01-2008
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Sounds fabulous.

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27-01-2008
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i think it also depends on the number of readers ergo popularity.

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27-01-2008
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Start on blogspot.com and then just find other fashion blogs and ask them to add you to their "network". Once you build up an interesting blog, then you can get ads put on ect.

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27-01-2008
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Quote:
Originally Posted by happyguy View Post
oh? pardon my weird question...but why didn;t you just fly there?
I don't think bloggers get paid that much ]


Susie_bubble seems to always be invited to shows... she'd know a lot.
I want to start a blog too

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27-01-2008
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oh and btw, if you want to go .com on blogspot.com, it's only 10 bucks a year!! That is extremely cheap.

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27-01-2008
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I'm working at a fashion PR company for fashion week and i've noticed a load of requests for access from bloggers - and whether or not they're given a ticket totally depends on the mood of whoever handles that account, but also something as simple as how professionally presented the request is - nice fonts, proper grammar, all that. It might even be more important than how the site itself looks, because they don't always have time to click through to it. Mentioning other writing clips definitely helps, and so does having a really style-y name. But I've also seen them laugh at some requests. All that said, I've been surprised at how open they've been to most - I thought there'd be more old-world fashion snobbery.

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27-01-2008
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i got my job thru my blog and gets a few invitations, some discounts etc.

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27-01-2008
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I know, I have my own and I need to to start requesting invites for fashion week. Not that my blog is particularly good...

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