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14-03-2005
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Bono Launches new Fashion Line-Edun
http://www.hellomagazine.com/fashion...4/bonofashion/

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14-03-2005
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Alejandro's Avatar
 
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UHM what?


All I know is that U2 is touring, and they'll be down here on Nov 12 I guess, at the American Airlines Auditorium, which is next door to my apt...I cant wait

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14-03-2005
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another celebrity fashion line?!

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15-03-2005
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i'm so glad bono is doing this!! we definitely need more celebrity fashion lines!!!

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15-03-2005
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Oh dear lord.

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15-03-2005
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At least he has some kind of cool style...we'll see what he comes up with, then we'll judge


we're good at that

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15-03-2005
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I picture lots of black.

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15-03-2005
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Lot's of sunglasses also

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15-03-2005
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Maybe the models will fly down the runway too!

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15-03-2005
  10
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it's not really a celeb line...it's finally someone trying to do something positive with their celebrity...and it's really his wife's project...and they are working with a designer who they are ACTUALLY GIVING CREDIT TO...!!!...unlike so many others...
i say yay!...

4 MARCH 2005
U2 front man Bono has parlayed his activism into a whole new realm, launching a new fashion line alongside his wife of 23 years, Ali Hewson.
The couple have joined forces with designer Rogan Gregory to develop contemporary casual wear line Edun in hopes of setting an ethical example in the fashion biz while promoting humanitarian causes.
Edun, which is "nude" spelled backwards, is an environmentally friendly label with manufacturing based in third world counties. The company's goal is to create jobs in developing nations by establishing stable factories, paying fair wages and rejecting child labour.
"We wanted to show that you can make a for-profit business where everybody in the chain is treated well," explains Ali. The brand's motto? "We carry the story of the people who make our clothes around with us."
A host of celebrity friends joined Bono and Ali as they kicked off the label at New York's Saks Fifth Avenue on Friday. Among those supporting the launch were supermodel Christy Turlington and rapper Jay-Z, who has his own clothing label, Roc-A-Wear.
Edun is available from March at Selfridges in the UK and Saks Fifth Avenue in the US.

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15-03-2005
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Quote:
Originally Posted by softgrey
it's not really a celeb line...it's finally someone trying to do something positive with their celebrity...and it's really his wife's project...and they are working with a designer who they are ACTUALLY GIVING CREDIT TO...!!!...unlike so many others...
i say yay!...

4 MARCH 2005
U2 front man Bono has parlayed his activism into a whole new realm, launching a new fashion line alongside his wife of 23 years, Ali Hewson.
The couple have joined forces with designer Rogan Gregory to develop contemporary casual wear line Edun in hopes of setting an ethical example in the fashion biz while promoting humanitarian causes.
Edun, which is "nude" spelled backwards, is an environmentally friendly label with manufacturing based in third world counties. The company's goal is to create jobs in developing nations by establishing stable factories, paying fair wages and rejecting child labour.
"We wanted to show that you can make a for-profit business where everybody in the chain is treated well," explains Ali. The brand's motto? "We carry the story of the people who make our clothes around with us."
A host of celebrity friends joined Bono and Ali as they kicked off the label at New York's Saks Fifth Avenue on Friday. Among those supporting the launch were supermodel Christy Turlington and rapper Jay-Z, who has his own clothing label, Roc-A-Wear.
Edun is available from March at Selfridges in the UK and Saks Fifth Avenue in the US.

That's a rarity! Now I'm curious.

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15-03-2005
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That actually sounds better...anything for a good cause is great

Go Bono!

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15-03-2005
  13
flaunt the imperfection..
 
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yes..very noble and good...but lots of black and sunlasses might actually sell better..

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15-03-2005
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^^ What about the flying part!!

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15-03-2005
  15
flaunt the imperfection..
 
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sure...what the hey...

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