Costume National Expands

Lena · 04-12-2003

get ready for a flow of new labels from Costume National,
including their new 'younger=cheaper' line CNC
which should debut in time for February's Milano Fashion Week,
plus a brand new range of C.N. ties and accessories
designed by Ennio Capasa and produced under
licence by the much famous Italian manufacturer IT Holding SpA

here a trench look from their ss04 collection

mikeijames · 04-12-2003

it doesn't work for every brand though....i can't imagine a gucci bridge line for example...

but i usually like both miu miu and emporio armani much more than their sister collections....ditto versus

marc jacobs addict · 04-12-2003

Quote:

Originally posted by mikeijames@Dec 4th, 2003 - 10:41 am
but i usually like both miu miu and emporio armani much more than their sister collections....ditto versus

i agree. i like mui mui much more than prada.

Lena · 04-12-2003

me too guys 'miu miu is better than prada'

to get back on topic, what do you think regarding Costume National
developing a range of new lines?

PrinceOfCats · 04-12-2003

I'm G.A. all the way...

Miu Miu is much nicer than Prada though and you never have to worry about the label being too 'bling'-ish.

Not sure about Costume National's new line...I'd like it to be cheaper but I'd like the quality and age of the designs to stay just like it is!

mikeijames · 04-12-2003

Quote:

Originally posted by Lena@Dec 4th, 2003 - 2:16 pm
me too guys 'miu miu is better than prada'

to get back on topic, what do you think regarding Costume National
developing a range of new lines?

i am not sure what business strategy the managers are working off of, but personally, i have never really thought that people didn't buy costume national because of price point and/or inaccessibility...costume national is an insider brand of sorts and the few pieces i own (a couple of tees, thong sandals, and boots) were all bought bc i liked the piece despite the price...i don't think i would flock to a cheaper costume national...

if that made any sense: it's like gucci, ysl, chanel, you want the price point to stay high so it remains a little more exclusive than say banana republic, but costume national doesn't have that same cachet. (sorry for rambling)

lele · 04-12-2003

i love that trench!

i always look forward these second lines....

Spacemiu · 04-12-2003

at first i thought that cn doing a young line was bad, btu when iw as reminded of how miu miu i change dmy mind, i actually think its a good move.

**Meg** · 04-12-2003

I love Prada so much more than Miu Miu! How can you say that Miu Miu is better?

Anyway I think it will be interesting to see what CNC produces. Hopefully twill be a good diffusion line.

Plumour · 04-12-2003

it's always interesting to look at second lines....and to compare.....

Spacemiu · 04-12-2003

Quote:

Originally posted by mehg@Dec 4th, 2003 - 8:38 pm
I love Prada so much more than Miu Miu! How can you say that Miu Miu is better?

well i dount whont to egt to of subject, btu personaly i find Miu Miu more young, fresh and original, Prada is gorgeous but i fidn miu miu mroe intresting.

ignitioned32 · 05-12-2003

Well the company seems to be in need of more money.. that's the usual reason why a brand makes younger, cheaper lines. Or they would like to cater to a younger set before they can buy the main line when they're all grown up.

If they can make the youinger line more street-wise, while not losing touch of it's main line and can produce cool pieces it can work.

Thanks for this info, Lena!

**Scott** · 05-12-2003

Personally its not really my style but commercially Miu Miu,is much more fresh and playful than Prada is. Its not quite as stagnant or pretentious with the celebs so you never feel like you're wearing something because some so-called hip screengoddes or god is wearing it. Plus,its alot more experimental and free-thinking than Prada.

Lena · 02-03-2004

well, here comes the slightly boring 'second line' by costume national,
fresh out of their Milano showroom

Quote:

A Young Idea
C’N’C: No, it’s not a new music channel. It’s Ennio Capasa’s young line that’s priced 20 to 30 percent below his Costume National collection. C’N’C debuted this week without any fanfare, but the whopping 800-piece line will offer retailers plenty of options.

Generation X was the starting point for Capasa, who took to the streets, worked the nightclubs and zapped through all the music channels. His wanderings led to a sassy hodgepodge of “Pulp Fiction,” Missy Elliott, Blondie, disco flash and snowboard dudes — not for the faint of heart.

That translates into distressed gray denim blazers over T-shirts with metallic embroidered butterflies and white jeans; fitted nylon ski jackets over zippy miniskirts; cyclamen pink tracksuits and fleece tops with pleated silk georgette front panels.

C’N’C is being produced by Ittierre, which also manufactures such secondary lines as D&G, Versus and Just Cavalli, and the company is projecting sales will hit $140 million in five years

photo and article from wwd

faust · 02-03-2004

Quote:

Originally posted by Lena@Mar 2nd, 2004 - 7:11 am
well, here comes the slightly boring 'second line' by costume national,
fresh out of their Milano showroom

Quote:

A Young Idea
C’N’C: No, it’s not a new music channel. It’s Ennio Capasa’s young line that’s priced 20 to 30 percent below his Costume National collection. C’N’C debuted this week without any fanfare, but the whopping 800-piece line will offer retailers plenty of options.

Generation X was the starting point for Capasa, who took to the streets, worked the nightclubs and zapped through all the music channels. His wanderings led to a sassy hodgepodge of “Pulp Fiction,” Missy Elliott, Blondie, disco flash and snowboard dudes — not for the faint of heart.

That translates into distressed gray denim blazers over T-shirts with metallic embroidered butterflies and white jeans; fitted nylon ski jackets over zippy miniskirts; cyclamen pink tracksuits and fleece tops with pleated silk georgette front panels.

C’N’C is being produced by Ittierre, which also manufactures such secondary lines as D&G, Versus and Just Cavalli, and the company is projecting sales will hit $140 million in five years

photo and article from wwd

That's some cool Diesel stuff right there! Oh, wait a minute...

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04-12-2003	1
Lena etre soi-meme Join Date: Jun 2002 Location: europe Gender: femme Posts: 23,969	get ready for a flow of new labels from Costume National, including their new 'younger=cheaper' line CNC which should debut in time for February's Milano Fashion Week, plus a brand new range of C.N. ties and accessories designed by Ennio Capasa and produced under licence by the much famous Italian manufacturer IT Holding SpA here a trench look from their ss04 collection __________________ @La_Lena_ http://pinterest.com/lenapins/

04-12-2003	2
mikeijames no tom ford, no thanks. Join Date: Nov 2003 Location: closer than you think. Gender: homme Posts: 5,893	it doesn't work for every brand though....i can't imagine a gucci bridge line for example... but i usually like both miu miu and emporio armani much more than their sister collections....ditto versus __________________ everything is never quite enough.

04-12-2003	5
PrinceOfCats Naturellement pulpeuse Join Date: Nov 2003 Location: The 'other' bit of the south of France Gender: femme Posts: 10,172	I'm G.A. all the way... Miu Miu is much nicer than Prada though and you never have to worry about the label being too 'bling'-ish. Not sure about Costume National's new line...I'd like it to be cheaper but I'd like the quality and age of the designs to stay just like it is! __________________ -Jamais fille chaste n'a lu de romans

04-12-2003	7
lele fashion insider Join Date: Sep 2003 Posts: 2,037	i love that trench! i always look forward these second lines....

04-12-2003	8
Spacemiu V.I.P. Join Date: Apr 2003 Location: Los Angeles Gender: homme Posts: 9,450	at first i thought that cn doing a young line was bad, btu when iw as reminded of how miu miu i change dmy mind, i actually think its a good move. __________________ Oceans of angels, oceans of stars

04-12-2003	9
Meg inspired contemplation Mod Squad Leader Join Date: May 2003 Location: London by way of North America Gender: femme Posts: 17,056	I love Prada so much more than Miu Miu! How can you say that Miu Miu is better? Anyway I think it will be interesting to see what CNC produces. Hopefully twill be a good diffusion line.

04-12-2003	10
Plumour fashion insider Join Date: Nov 2003 Posts: 2,521	it's always interesting to look at second lines....and to compare.....

05-12-2003	12
ignitioned32 Mannikin Join Date: May 2003 Location: Manila Gender: homme Posts: 4,704	Well the company seems to be in need of more money.. that's the usual reason why a brand makes younger, cheaper lines. Or they would like to cater to a younger set before they can buy the main line when they're all grown up. If they can make the youinger line more street-wise, while not losing touch of it's main line and can produce cool pieces it can work. Thanks for this info, Lena!

05-12-2003	13
Scott Stitch:the Hand Mod Squad Member Join Date: Jun 2003 Location: Among the trees Gender: homme Posts: 12,453	Personally its not really my style but commercially Miu Miu,is much more fresh and playful than Prada is. Its not quite as stagnant or pretentious with the celebs so you never feel like you're wearing something because some so-called hip screengoddes or god is wearing it. Plus,its alot more experimental and free-thinking than Prada.