those are the wholesale prices, not retail prices...
lucy had the retail prices about right...
considering where this is going to be sold, the prices are spot on...
it's going to be on the same selling floor as marc by marc, theory, diane vonfurstenberg, vince, etc.
actually it makes perfect sense...more sense than the row...
this is where their target shops anyway (contemporary)...
__________________ j'adore couture (life in fashion and in print)
I'm excited for this because I love The Row but I can't afford it so these prices are far more reasonable. And I love the look so far from the pictures.
I had no idea that this was even in the works. They probably made this collection b/c they may have seen a gap in the their clothing lines; which was the contemporary market, which equals more money.
Anyways, I do like what I see so far and will definately be checking it out in the fall.
so it is supposed to be out in the fall? im extra excited, although it's still a bit much for a tee shirt, but as long as the quality is there i am alll for it! can't wait to see more
I am really excited about this line - I love what I have seen so far. As a primarily 'contemporary' consumer, I like the price points better than those of The Row, which is a bit much for me. I like that they have taken their designs to a more affordable but still upscale market. I expect to be buying a lot from this collection come fall.