Elizabeth and James : by Mary-Kate and Ashley Olsen

[miss_pepa]

I REALLY REALLY like these! Cant wait to see more!

[Yanka]

I can't believe they're promoting it as "sportswear". It doesn't look like the kind of thing I would wear to the gym.

[borjacapella]

Originally Posted by ilaughead

Wow!? A little soon after just launching The Row, isn't it?

just what i thought... even if it's not the same company, a little early for a second line, no'?


and also: the pics may look really good... but hey! so do H&M ads! i dont think we can really judge this after we see it in the stores

[MeganPatricia]

Originally Posted by Yanka

I can't believe they're promoting it as "sportswear". It doesn't look like the kind of thing I would wear to the gym.

In America, anything that is mix-and-match separates is referred to as 'sportswear'. It has nothing to do with sports. 'Activewear' is the industry term for athletic apparel.

[rainy_spring]

I'm very excited to learn more! I do think they have great taste and I do like what I have seen of their style so far.
Can't wait to see more pics!

[JunyaSchick]

Originally Posted by borjacapella

the pics may look really good... but hey! so do H&M ads! i dont think we can really judge this after we see it in the stores

so true, in the H&M ads, you love everything, so cheap and stylish but then you go to the shop and it´s so disapointing

[vetements]

Originally Posted by MeganPatricia

In America, anything that is mix-and-match separates is referred to as 'sportswear'. It has nothing to do with sports. 'Activewear' is the industry term for athletic apparel.

not sure how true is that? (and i thought it is supposed to be ready-to-wear versus couture?) but if it is true, then i would think whoever in america who coined that term is kinda ridiculous.

i honestly thought that sportswear has a certain sporty edge to it, although it may not really be so, utility-wise.
like last season marni's leggings and stuff can be terms 'sportwear'.
then again, i may be wrong. so please feel free to enlighten me

[kris0108]

MeganPatricia is right about the sportswear industry in America. If Marni's leggings were considered sportswear, it may be because Marni doesn't actually have an activewear line, and it better fits in with their sportswear collection. The leggings are not intended for working out and such, but rather as an everyday casual item. Another example would be Juicy couture velour, terry, and cotton, sweat suits. In america you won't find these juicy items in the activewear section, but in the sportswear section of the store instead, right next to the brands Trina Turk, Alice + Olivia, Marc by Marc Jacobs, etc. and i am pretty sure that Elizabeth and James is a ready-to-wear line, whereas The Row is their couture line.

[joiedemode]

Ummm

[kimair]

Originally Posted by lucy92

they dont have experience designing since before the row/elizabeth and james. their walmart line is licensed out.

yes, i know, but they are still involved with the line, and they have worked in fashion before...
they probably aren't "designing" this line either...
i guess my point was they aren't jumping into something they know nothing about...

[UrbanROYALTY]

Originally Posted by just_me

what?? Why are they doing this?+ They obviously are just doing it to get money..

Even if it was about money.. if you could make MORE money.. Wouldnt you??..

[Thefrenchy]

Originally Posted by UrbanROYALTY

Even if it was about money.. if you could make MORE money.. Wouldnt you??..

so true

[UrbanROYALTY]

Originally Posted by <3Thefrenchy

so true

i think they are very smart bussiness chicks! LOL.. at the end of the day, designers arent checking to see how much people hate or like there pieces.. they dont wanna hear it! they wanna hear CHING CHINGGGG when the people who DO LIKE IT, BUY IT!.. making more money... LIFE IS ABOUT MAKING MORE MONEY.

[softgrey]

Originally Posted by kimair

those are the wholesale prices, not retail prices...
lucy had the retail prices about right...

considering where this is going to be sold, the prices are spot on...
it's going to be on the same selling floor as marc by marc, theory, diane vonfurstenberg, vince, etc.
actually it makes perfect sense...more sense than the row...
this is where their target shops anyway (contemporary)...

i agree with all of this...
except for the fact as some have already mentioned...
this looks an AWFUL lot like what kate moss did for topshop...which was not a one time deal, remember...
she will be continuing to do stuff for them...

and you just cannot compare the prices...
why does this stuff cost so much more???...

[softgrey]

Originally Posted by kris0108

i am pretty sure that Elizabeth and James is a ready-to-wear line, whereas The Row is their couture line.

no-
as it states clearly in the article...
the new line is a 'contemporary' line- which is its own category
and The Row is a 'designer' line...

contemporary is the category just below designer in terms of pricepoint...

there are only a handful of couture houses in the entire world and they are all in france...
ie- Christian Dior, Jean Paul Gaultier, Chanel, etc...