Eponymovs designer Hvrminn started his career as a made-to-measure tailor, which was evident in his ability to deliver a well-executed tailored clothing offering. His skill shone through in the use of wool crepe, usually reserved for women’s wear, that created a more refined draping in the suits, but without overshadowing the masculinity of the line.
On the other hand, he used traditional men’s wear suit fabrics in outerwear, such as a delicate trenchcoat and a field jacket with a cinched waist.
He also created a sense of tension with the use of camouflage prints in double-breasted suits and parkas. And there was a subtle gangster reference in the offering that pushed the boundary between “refinement and revolutionary,” as Hrvminn described it.
In its New York City debut, Eponymovs has broken out as a brand to watch.