[Spike413]

That's a great point Meg. So many companies already buy designer garments when they're in stores and knock them off, this is just speeding up the process.

[Salvatore]

Quote:

Originally Posted by Meg On the other hand, I could see this backfiring. Instead of topshop seeing a prada dress, knocking it off from what they see on the runway and producing it BEFORE prada, they could theoretically buy it the day after it debuted and have a much better copy out two weeks later. So who knows.

Very good point and very troubling.

[princesslauren]

I think it's cool and exciting, even though I cannot afford the $1500+price tags. But I can definitely see the allure of owning something mere hours after it shows, especially if someone would happen to be very big fans of certain lines.

[liberty33r1b]

but it would definitely be exciting to own a piece before it hits shops everywhere else....

[Meg]

I agree, I think this will be appealing to a lot of women. And it's still going to be exclusive. It's not going to have the production run of a topshop dress (though quite frankly even there I can never seem to get what I want before it sells out). Everything half decent sells out on NAP quickly and I doubt this will be an exception.

[Dkammern]

Quote:

Originally Posted by Alejandro there's only so many times you say "oh i have to have that"... things have to grow in you so, this wont do so good.

but that's the whole point imo! you realize you didnt like it once you've bought it! you've already spend the money!

not the best for your budget, but they'll certainly profit from this

AND, after all it's great advertisement for the brand. we know there are LOTS of label-whores dying to say they were the first ones (we know how much it thrills us to see Carine Roitfeld wearing Balenciaga just two days after)

[leyla m.]

interesting but too little anticipation...
the beauty of high fashion is to wait for it.
what NAP is doing is like high street instant gratification.
Halston should have been launched differently.
Through some very selected stores around the world!

[Meg]

^
I would agree except considering the people behind it (ie the Weinsteins and Rachel Zoe) it's being done from a celebrity vantage point. Not the revival of a respected brand. It's all about money and hype.

[educo]

I'm split on this. On one hand this is just business and everyone has the right to protect their interests, but at the the same time, this puts pressure on the high street to produce even faster which will trickle down to the sweatshops.