H&M to Launch a collection with a fashion blogger - Elin Kling - the Fashion Spot
 
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10-01-2011
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H&M to Launch a collection with a fashion blogger - Elin Kling
The Swedish chain, H&M, is to launch the first collection designed by a fashion blogger. H&M announced this morning details of its latest shopping 'marriage' with Elin Kling, the young, stylish blogger who is regarded as Sweden's leading fashionista.



The collection will launch in Sweden on February 3, in 10 selected stores, with 10% of sales being donated to UNICEF. Unfortunately, UK customers will not be able to get their hands on the collection, unless they happen to be on a business trip, or on holiday in the Sweden's major cities, including Stockholm, Gothenberg, Malmö and Uppsala.
The collection is light, modern and minimalist, spiced with raw, bohemian influences - a look which perfectly reflects the personal style of the blonde 'blogista' who likes to customise her daily 'looks' in an individualistic way. Kling, who launched her blog in 2007, has one of the biggest fashion profiles in Sweden.
The collection features nine fashion pieces and two accessories which show a balance between hard, tough and sculptural, and soft, draped and feminine. Silhouette and materials are more important than decoration and any details are considered and discreet, such as an uneven hem on a washed leather jacket, a raw edge to finish off wide-leg trousers, or a hidden chain at the neckline of a dress.
The venture marks a fashion innovation for H&M which has already developed a huge global profile for its previous collaborations with major designers including Rei Kawakubo of Comme des Garcons, Stella McCartney, Karl Lagerfeld and Matthew Williamson. H&M's most recent fashion 'marriage' was with the popular creative director of Lanvin, Alber Elbaz, which resulted in sell-out collections around the world.




excerpt + pics from telegraph.co.uk
Attached Images
File Type: jpg elin1.jpg (32.6 KB, 19 views)
File Type: jpg elin2.jpg (21.8 KB, 15 views)
File Type: jpg elin3.jpg (43.7 KB, 15 views)
File Type: jpg elin4.jpg (26.5 KB, 15 views)

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10-01-2011
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This should be interesting

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10-01-2011
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Im wondering whether this will become a trend ... Tavi for Gap or something like that? (Whats worst, I think itd sell)

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11-01-2011
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what is that ugly RO rip off ???

the photo are too bad, cannot really judge ...

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balance between hard, tough and sculptural, and soft, draped and feminine.
mmm
when i read this i imagine Vionnet meets RO ... or just RO
when i look at it i see "balance btw bad and rip off" ...

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11-01-2011
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give me the full proportion nice shot! i hate why those shots taken from right side only.

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12-01-2011
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i love the idea...there are very talended fashion bloggers out there! Definately this will be a new trend!

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12-01-2011
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...and if I was a fashion designer I would choose a fashion blogger for a collaboration (at this period of time at least)...very clever move ..!

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04-02-2011
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Front page on tFS today - Elin Kling: Style Spotlight

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04-02-2011
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I think this is going to be a really nice line. H&M has been impressing me lately, though I can't say I actually followed Elin Kling before I found out about this. She has wonderful style!

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