[tatouejeremie]

the ysl logo is expected to remain according to fashionmonitor.com

[eugenius]

The article re: the YSL name change is written by Ella Alexander. Ella who? Is she a famous blogger that I don't know about? An EIC of a glossy magazine? A journalist for a famed newspaper? A Google-search didn't yield many fashion-forward results either..So in this case, I'll believe it when I see it.

[Andrea.RL]

I did a google search and found an article on vogue UK signed Ella Alexander...
http://www.vogue.co.uk/news/2011/01/...are-warned-off

[Creative]

Quote:

Originally Posted by eugenius The article re: the YSL name change is written by Ella Alexander. Ella who? Is she a famous blogger that I don't know about? An EIC of a glossy magazine? A journalist for a famed newspaper? A Google-search didn't yield many fashion-forward results either..So in this case, I'll believe it when I see it.

It is true. Slimane is just going back to the name YSL chose for his ready to wear brand, which is the line Hedi is designing for. It's funny people consider it disrespectful. He's just adding "Paris", which I find lovely.

[iluvjeisa]

I find this weird, to be honest...

I'd prefer that YSL got to rest in his grave and HS got a brand of his own....

[GERGIN]

Quote:

Originally Posted by iluvjeisa I find this weird, to be honest... I'd prefer that YSL got to rest in his grave and HS got a brand of his own....

You're funny

[glitterpeacock]

How about instead of changing the brand's name and refusing to stay in Paris he puts his stamp on the brand by creating amazing clothes? His current actions wreak of inflated ego, with an out of date portfolio being his only defence.

[Creative]

He can do both things. He's creating expectation around the brand, but not for the sake of it... Slimane is genuine.

[Thefrenchy]

Quote:

Originally Posted by Creative He's creating expectation around the brand, but not for the sake of it...

That's a good one !

[Creative]

Quote:

Originally Posted by Thefrenchy That's a good one !

Of course it is. He's not doing it because he needs attention (like Tom Ford did with his first show). He wants to work in LA because he's based there right now and he was given the possibility to do it.

By changing the name he has made a statement of what he's going to offer at YSL. It was the name Yves chose to differentiate his ready to wear label from his couture line. Slimane just wants to recapture, in a way, all the freshness that line meant to the sixties.

Thinking he’s just craving attention for the sake of it is ridiculous; as if it weren’t enough that he’s returning to fashion and debuting as a womenswear designer…

[Selfportraitgrl]

Well...


my screen shot

[Creative]

The entire buzz he creates is not on purpose. As I said, he's very genuine and very perfectionist, and likes things to be done as he wants. It is no news that he didn't establish his own fashion brand under the LVMH umbrella because he was very picky and couldn't reach an agreement with them...

[Selfportraitgrl]

And, according to Jim Shi:


my screen shot

[thejarc]

So obviously all the buzz was unjustified, its obviously like Burberry and Burberry Prorsum, just having an more experimental rtw line and a more commercial line for stores.

[Lee MG Tisci]

Quote:

Originally Posted by Creative Thinking he’s just craving attention for the sake of it is ridiculous; as if it weren’t enough that he’s returning to fashion and debuting as a womenswear designer…

it's not enough considering that he'll have to compete against Raf and Dior
the guy needs the buzz..