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21-06-2012
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ySL just comes off the tongue so naturally..As much as I think Slimane has done some really incredible things for fashion, unceremoniously chopping off (at least that's what it feels like) 'Yves' from 'Saint Laurent' is just a really terrible move, I think. Can't you rework a label-without changing the name? Yes, you can!

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21-06-2012
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This is ridiculous. And while it's got us all talking about it I can't believe that as a branding exercise this is in any way a good move. So it will keep the YSL logo but be called SLP? Completely pointless.

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22-06-2012
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There seem to be a lot of confusion in the thread about this. Here is how it goes: The name of the company is Yves Saint Laurent, it will still be and the logo will be YSL. Nothing will change.

When Yves and Tom Ford made RTW clothes the line was called Rive Gauche.

When Pilati made RTW the line did not have any special name.

When Slimane makes RTW it will be called Saint Laurent Paris.

The company is not changing name just the line, it has changed name before and its a good way to show that the times are changing.

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22-06-2012
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I believe the font will be the same, the logo won't [SLP instead of YSL] :/

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22-06-2012
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People sud just read the whole story before over-reacting!

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22-06-2012
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The only vote that matter is Pierre Berge's, and he is very happy with it. Period!

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22-06-2012
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22-06-2012
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^ To know that Pierre Bergé is very happy with Slimane's changes means a lot. No other designer to follow Saint Laurent has gotten such a welcoming and positive reaction from him. Having read The Beautiful Fall I know how much Bergé's support should mean to Slimane.

I really can't wait to see what he does with the brand; I'm sure I won't be disappointed...I already love all the changes he's making. (And if the rumor about him preparing the ateliers for the revival of YSL Haute Couture is true, I'll be over the moon!)


Last edited by VogueParisLover; 22-06-2012 at 08:42 AM.
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22-06-2012
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Slimane has had unconditional support from Bergé from the nineties. I'm happy there are still people as clever and smart as Bergé left.

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22-06-2012
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well if you look at the old image of YSL it was Saint Laurent Rive Gauche. Stefano took away Rove Gauche and now Hedi brought back the old name. At first I could only think about the logo, but since it is still YSL i dont see myself getting my panties in a bunch anymore.

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22-06-2012
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Sounds great to me. Looking forward to the retro branding and totally new feel for the house.

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22-06-2012
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Quote:
Originally Posted by JuiceMajor View Post
People sud just read the whole story before over-reacting!
Well the story's been coming out in small pieces.

Now that it's been cleared up, I understand the whole "change" better and don't see this as such a bad thing anymore. But I still feel like all of this could have come after his first collection. Prove that he's come up with a good concept and then do the changes necessary marketing wise. Anyway we'll just have to wait and see.

(But it is good sign and really awesome for Hedi that Pierre is supporting him this much)

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22-06-2012
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It's absolutely ABSURD that he's gonna change the brand name. Seriously.
Posted via Mobile Device

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22-06-2012
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I guess that if Pierre Berge approves of all of this no one else's voice really matters. I think he's always loved Hedi, so it really isnt a surprise to me.

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22-06-2012
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at this quote from Berge in the WWD article:
Quote:
"I am happy that Stefano Pilati is gone, just as I was happy when Tom Ford left."
My thing is why change the name when there is only one line, I can see the change being made when couture is re-introduced, it just seems superficial and presumptuous me. If Slimane delivers good collections all of this will be forgotten, but if not it will be seen as gimmicky and a cheap way of marking his territory.

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