“We just felt that the one year was a great year for both of us, and we’re looking into other options,” she explained. “We really found that we want to explore … what style really means to our girl … and that doesn’t necessarily mean a celebrity brand. It really means fashion and comfort, and we can really accomplish that with our own brand… We’re taking a completely new style direction and we’re very, very excited about it.”
After just one year, Heidi Montag’s fashion line “Heidiwood” for Anchor Blue is being discontinued. Marla White, Director of Marketing at Anchor Blue Retail Group, tells PEOPLE “Anchor Blue and Heidi Montag are pleased with what Heidiwood for Anchor Blue accomplished during this past year. However Anchor Blue chose not to extend the Heidiwood contract after the initial year as they will be concentrating solely on what their heritage, their foundation, is based on — denim. They are very excited about an initiative they are launching in February ‘09 for guys and girls that will carry throughout the coming year.” Wonder if that means Heidi will be looking to design somewhere else.
I guess their clientele wasn't into the hooker wear?