Hennes & Mauritz H&M F/W 08.09

[Chatoyant]

Press release.

05-30-08
ARTISTIC MOOD AT H&M FOR AUTUMN

Folk romantic, sleek and sporty, tailored retro and arty bohemian inspire H&M’s design team this season. To mix a couple or why not all directions - is the way to make fashion work this autumn. Creativity is required, as well as heaps of style.

“Global folk culture and the art world are important references this fall. It’s not just one artist or genre that inspire but the whole art scene - historic as well as contemporary”, says H&M’s new head of design Ann-Sofie Johansson.

INSPIRATION

World cultures
Durable design and quality are in focus and being aware of and be inspired by other cultures.Folk style is evident with handicraft, colours and motifs from all over the world.

Sportswear influence
The sportswear industry with its focus on function and performance is a great source of inspiration both for fabrics, design and details. Tailoring made of sportswear inspired materials feels and looks new, as do details including press studs, Velcro fastenings, drawstrings and hoods add to functionality of these garments.
Art and decadence
The art scene is an inspirational source this season. Looks are derived from a decadent Bohemian attitude and style from the 1920s, with psychedelic 1970s prints, 1960s style pop-art and colourful handicraft. Designs are also drawn from Berlin’s cabaret 1930s looks, dramatic Goth and eccentric styles in general.

Retro tailoring
Although retro fashion is not the main theme this season, it is still influencing tailoring and couture style. Sharp, androgynous post- war 1940s silhouettes are evident in addition to a contrasting, sleek and elegant 1970s inspired lines. Late 19th century poetic romanticism is also key.

Silhouette
Contrasting slim and wide, long and short. Semi- fitted, never tight.
Colours
From neutral beiges and greys to black and white, muted jewel colours and clear or soft brights.
Patterns and prints
Ethnic, graphic, psychedelic, hand-painted style, classic checks and stripes, abstract, oriental, floral.
Materials
Nylon, polyester, heavy cotton twill, corduroy, lace, velvet, wool, heavy-looking light weights, double weaves, blends, organic materials.

Key items
Ladieswear: Tunic, folk blouse and dress, wide trousers, wide skirt, corset, blazer, cardigan, jumper, trench coat, parka, T-shirt, jeans.
Menswear: Shirt, tailored trousers, blazer, suit, worker pants, jeans, jersey, cardigan, tank top, lumber jacket, parka, T-shirt.

Accessories
Ladies: Earrings, bangles, handcrafted jewellery, antique style jewellery, tights, hat, long scarf, gloves, boots, lace up boots, wide belt, soft large bag, beret.
Men: Tie, bow tie, fine knit and woven scarf, fake fur hats, leather gloves, nylon sport’s bag, soft leather weekend bag, jodhpur boots, lace up shoes.

Download press images here.

For more information please contact H&M’s press service:
E-post: mediarelations@hm.com
Telephone: +46 8 796 53 00

source: hm.com

[kahlilg]

the femme stuff is beautiful! but the mens is just ok. sad really, even h&m is caring less about the male buyer.

[ponytrot]

the miu miu like pieces are really cute..

[disco54]

H&M mens is getting stale and boring , its still putting out that same Hedi Slimane Dior silhouette for like several seasons , with skinny ties and pants , while designers like YSL and Tom Ford , have gone for blazers with bigger lapels and collars and a more relaxed look. The women stuff looks very on trend with the huge pants and weird shapes we saw in the fall collections .

[kahlilg]

Originally Posted by disco54

H&M mens is getting stale and boring , its still putting out that same Hedi Slimane Dior silhouette for like several seasons , with skinny ties and pants , while designers like YSL and Tom Ford , have gone for blazers with bigger lapels and collars and a more relaxed look. The women stuff looks very on trend with the huge pants and weird shapes we saw in the fall collections .

i agree. it's so hard for a male to, in my opinion, keep up with current trends.

[softgrey]

this may be my favourite stuff that h&m has ever done...
so much more mature than usual...

LOVE all the PANTS!!!......

i want them ALL NOW!!!



seriously....
can we just skip straight to fall please!??!?!

[softgrey]

Originally Posted by ms-nietzsche

Are the shoes part of the collection too? Some of them look straight off the Chloe runway.

they ARE chloe...
they always use REAL designer shoes in their ADS...
they stylist goes and buys them...
they are NOT h&m shoes....

[softgrey]

Originally Posted by kahlilg

the femme stuff is beautiful! but the mens is just ok. sad really, even h&m is caring less about the male buyer.

yes- i thought the same...
the menswear does not look very special at all...
same old same old...

......

[RochaLover]

I really really really liked the menswear preview specially the first two photos

[ms-nietzsche]

Originally Posted by softgrey

they ARE chloe...
they always use REAL designer shoes in their ADS...
they stylist goes and buys them...
they are NOT h&m shoes....

Thanks for the information. I spy the Givenchy lace up peep-toe boots too

[Seductive]

I really really really love it! Can't wait till it's in store! Better save some money, haha.


The model is also really pretty I think. She has such an amazing face!

[Seductive]

Originally Posted by softgrey

they ARE chloe...
they always use REAL designer shoes in their ADS...
they stylist goes and buys them...
they are NOT h&m shoes....

Oh dammit!

[fairy]

Originally Posted by ms-nietzsche

Thanks for the information. I spy the Givenchy lace up peep-toe boots too

i didnt know!! sorry i gave u the wrong info!!
and thanks softgrey...i had no idea...i just thought they were good rip-offs

[lucy92]

here is a link to some more pics and images of individual fall pieces.
http://www.nitrolicious.com/blog/200...men/#more-8542

i like the wrap neck coat.

[fairy]

^i like that one too! its not my personal style but it looks really nice and comfy