Any thoughts on when can we expect to see a possible change in what's on the shelves at Uniqlo ?
I'm curious how Sander will mesh with the company's design directors and their studios, (they have designers in London, NYC, and Tokyo), plus the trend and color researchers. There might be too many cooks in the kitchen. I imagine her presence will help push the fabric research as well as give Uniqlo some signature pieces and details that will help cement it's identity... to avoid the fate that The GAP ended up with.
i think such a collaboration, if executed, marketed and communicated properly (=as in being available to a wide audience of people), could very well change the way of dressing in favour of a more 'put-together', yet unfussy style for the mainstream and the fashion-forward customer alike. i would be very happy for any available counterbalance to the style currently sported by the majority of celebrities and their fashion followers that would be more towards an emphasize on properly constructed garments that express a more sophisticated way of dressing than just t-shirt layering.