Jonathan Saunders for Target

[seanutbutter]

In any case, let's just hope his designs are more exciting than recent Target collections. I feel like their past few collaborations have been less than spectacular.

[Scott]

i just think perhaps there would be other ways to attract the american market. he's considered to be an true innovator and heading straight to the masses seems to be a cheap tactic....or rather a sell out. and i really don't think his work would be that successful especially given the types of markets that are out there. i mean the general middle america probably wouldn't get his printwork and his amazing construction at all which essentially is where target acquires much of their revenue. i mean it would seem to be clever for those of us who know his work but that's probably where it ends.

[Halcyon]

Originally Posted by Scott

i just think perhaps there would be other ways to attract the american market. he's considered to be an true innovator and heading straight to the masses seems to be a cheap tactic....or rather a sell out. and i really don't think his work would be that successful especially given the types of markets that are out there. i mean the general middle america probably wouldn't get his printwork and his amazing construction at all which essentially is where target acquires much of their revenue. i mean it would seem to be clever for those of us who know his work but that's probably where it ends.

I think you're underestimating the intelligence of middle-america. Just because someone doesn't live in a big city doesn't mean that they don't have taste. And even if someone doesn't have an incredible knowledge of high-fashion construction, it doesn't mean they can't appreciate a well made garmet. Middle america understood Proenza-Schouler and Temperley. Why wouldn't they understand this? I think your type of snobbery is exactly what Target trys so hard to fight.

[seanutbutter]

^ Excellent, excellent post. I'm sick and tired of people assuming Americans can't understand anything 'different.' I'm an American, and look at my posts. I think I have a good idea of what 'amazing construction' goes on his work.

[Madhuri]

Originally Posted by seanutbutter

^ Excellent, excellent post. I'm sick and tired of people assuming Americans can't understand anything 'different.' I'm an American, and look at my posts. I think I have a good idea of what 'amazing construction' goes on his work.

I have noticed a lot of negative generalizations about Americans on TFS. It really does get old after a while.

[Scott]

excusee,my so-called snobbery comes from bleeding experience of living in the south for half my life. okay? so don't even try that with me. and btw,i never said america as whole but middle america as a market. and you live in seattle,seanut,i would not call the mid-america

[Scott]

re: why they understood schouler and temperley....because for one thing they are aeons more commercial than saunders is and secondly they're constantly in mainstream fashion 'zines in this country. its not snobbery its logic. and i spoke to no one who even knew what libertine or who fetherston was.

[educo]

Originally Posted by Scott

re: why they understood schouler and temperley....because for one thing they are aeons more commercial than saunders is and secondly they're constantly in mainstream fashion 'zines in this country. its not snobbery its logic. and i spoke to no one who even knew what libertine or who fetherston was.

I have to agree, when I mentioned this to my boss and the head designer at work, they didn't even know who this guy was. And they complemented me on the jacket I was wearing, not knowing who Hussein Chalayan was.

I didn't know he was planning to show for Fall 08 here in the NYC, so this id definitely a sponsorship/money thing. Oh well, hope it works out for him.

[lucy92]

i want this! forbes.com
i think target.com will have the other preview images any day now.

[educo]

That looks cool^^

[ChrissyM]

i must admit that i am losing interest in these target collections but that picture gives me a slight pang of curiosity to see what's coming

[valentinenoir]

oh goodness, that image makes me excited... i'm really hopeful that this will be similar to J.S.'s topshop collection - bright, modern and unique - and that makes it look like it's gonna deliver. i know i'm in serious need of some new cute dresses! if this lets me down like the past four go collections... i'll be a very sad panda.

[lucy92]

racked.com
it comes out october 5. its not as daring as his topshop collection.

[lucy92]

click for bigger
nylonmag.com
i like the mondrian inspiration here.

[masquerade]

wow, I really like this. I hope it lives up in person, the Richard Chai stuff was so disappointing.