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12-10-2010
  211
oh! darling
 
papa_levante's Avatar
 
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Practically everything Natasha is wearing has been blurred out.

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13-10-2010
  212
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when is it going to launch?

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13-10-2010
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23rd of November.

 
13-10-2010
  214
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I think Lanvin and H&M act like treating this time, they are too mean.

If you wanna show us pieces in videos before they are shipped to sell,
then why did you hide them in such pathetic way?
The promotion is a total mess.

I refuse to buy any from this collection, their whole strategy makes me sick. WTF.

 
13-10-2010
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Quite like it all personally. Goes back to Tom Ford's comments on things always having to be instant. Why?

 
13-10-2010
  216
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Quote:
Originally Posted by The_Ida View Post
The entire line pretty much went on sale in DK. Nobody cared, really
same here in Norway, except for the leggings that sold out pretty fast.

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13-10-2010
  217
oh! darling
 
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Quote:
I refuse to buy any from this collection, their whole strategy makes me sick. WTF.
This is interesting. Doesn't that add to the appeal that it's going to be amazing? I would have assumed that right away. :p

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13-10-2010
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Quote:
Originally Posted by honeycombchild View Post
Quite like it all personally. Goes back to Tom Ford's comments on things always having to be instant. Why?
i agree. it really keeps us on our tippy toes about news, same with Tom's collection. we have been really spoiled in the 00's, getting everything NOW NOW NOW. and if some people are turned off by that approach, hey! more for us who appreciate it.

 
13-10-2010
  219
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seriously I cannot wait for this collection!!!!

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13-10-2010
  220
windowshopping
 
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I got accepted into the Teen Vogue Fashion University and I believe for the H&M shopping event that I RSVP'd for, we get to see a preview of the collection. I', STOKED!!

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13-10-2010
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H&M are doing no preview/launch events with any publication prior to the collection's release. The only way to get pieces will be when it officially goes on sale. I spoke to the PR today who confirmed it. There's no partnership with Vogue/GQ/Teen Vogue etc.

 
13-10-2010
  222
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wow, really? so they even canceled the usual shopping event for press and invitees the night before? launch events and parties? no? nothing? not even the usual preview for the press at the showroom before the clothes go on sale?

 
13-10-2010
  223
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Yup! Very annoyed, as I always have an invite. I'll have to line up on the 23rd now!

It doesn't look like there'll be any form of preview really. At least not a public one. There should be a collection launch party for very selected members of the press, in Paris, however this is all after the collection has shown fully on the website! So it's not like they'll see anything earlier than us really...

Images will be sent to publications such as Grazia in the week of the launch, and the ad campaign should surface in selected December issues, all of which should be out after the collection has been shown online. I believe the first will be in UK Vogue & Elle? So there's a very, very slightly chance these will surface before the show goes online. Although I imagine H&M will anticipate that and have made sure it wont be the case. They might also carry some form of preview of the pieces, but I'd say it's highly unlikely, as that would mean they'd have to have the images now, as the issues close very soon.

But no, no preview parties/customer launch events, or anything...They're really working this collection differently to any previous ones.


Last edited by honeycombchild; 13-10-2010 at 04:39 PM.
 
13-10-2010
  224
No One Does It Like You.
 
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they are doing presentations at showrooms. cant wait

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Last edited by Royal-Galliano; 13-10-2010 at 04:41 PM.
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13-10-2010
  225
Ère de ℳodernité
 
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This better be a DAMN GOOD collection, because that marketing strategy is so annoying. I went from super excited to "release the damn pics already". It's all fine when it's Tom Ford, but a H&M collaboration? No. Those blurred video... I mean...

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