Loewe X Paula's Ibiza Collection - the Fashion Spot
 
How to Join
29-04-2017
  1
V.I.P.
 
TheoG's Avatar
 
Join Date: Sep 2013
Gender: homme
Posts: 4,319
Loewe X Paula's Ibiza Collection
Photographer: Jamie Hawkesworth
Fashion Editor: Benjamin Bruno
Hair Stylist: Syd Hayes
Makeup Artist: Lisa Butler
Models: Nora & Adam Attal




Quote:
To mark their Spring Summer 2017 collaboration with legendary Ibiza store Paula’s, Loewe asked Jamie Hawkesworth to photograph the collection in the store's founder home in the montains of Santa Ines. The resulting photographs were printed in a limited edition book designed by creative directors M/M (Paris).

From the book introduction: ‘From 1972 until 2000 a clothing boutique on calle de la Virgen in Ibiza’s old town was the epicentre of a small but reverberating social, cultural, and stylistic revolution. More than a cult shop, Paula’s represented a way of life; a collective dream of creative expression made real; a hazy, decades- long adventure suspended between harmony and contradiction, subversion and integration, fun and devotion. The store became known far beyond Ibiza for its unique atmosphere and interior, for its extravagant, irregularly occurring shows—operatic happenings involving multiple media and a diverse lot of characters—and above all for its trademark prints, which materialized the ethos of a freedom- obsessed culture—the manifestation of Allen Ginsberg’s proverbial ‘flower power’ ideal—that had landed here from distant places to find its perhaps most natural habitat amid the island’s unspoiled, verdant landscape. Paula’s, along with the prints and the dresses they adorned, was the invention of Armin Heinemann, who arrived in Ibiza after leaving behind an orderly but unfulfilling life as an architect in Germany. Along with his partner Stuart Rudnick, Heinemann built a universe in which work, pleasure and creation were inseparable from basic needs and beliefs. On the occasion of the house’s special collaboration with Paula’s, LOEWE visited Heinemann in his city office—a classic apartment overflowing with pictures, dolls, patterns and mannequins—and at his spartan farmhouse in the mountains of Santa Ines, where the photographs for this publication were shot. The two starkly contrasting locations illustrate the dualities, and the open embrace of such seemingly opposed poles, that have been at the heart of Paula’s from day one: ascetic discipline and boundless enjoyment, spectacle and stillness, and above all pure fascination and craft.’


mapldt.com & models.com

__________________
"I exist too much, I feel too much, think too much. Reality is crushing the life out of me."
  Reply With Quote
29-04-2017
  2
Fat Karl
 
dior_couture1245's Avatar
 
Join Date: Jan 2006
Location: NY
Gender: homme
Posts: 7,722
I absolutely ADORE this collaboration. So fabulous.

The lookbook is SO Meisel, and I'm not mad at it.

__________________
"DIOR, NOT WAR!"
  Reply With Quote
01-05-2017
  3
backstage pass
 
YohjiAddict's Avatar
 
Join Date: May 2016
Location: Mexico City
Gender: homme
Posts: 750
Jamie is seriously so talented...it's not even fair. One of his best Loewe lookbooks handsdown.


Last edited by YohjiAddict; 01-05-2017 at 12:29 AM.
  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
collection, ibiza, loewe, paula
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 06:52 AM.
Powered by vBulletin®
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2018 All rights reserved.