Loomstate to Launch Eco-Friendly Line at Target

[kimair]

wwd / november 20, 2008

Target and Rogan Gregory are at it again.

It seems the mass merchant’s shoppers are inclined to buy green products. But whereas the first venture involved Rogan for Go International, this time the CFDA award-winning designer will create a stand-alone collection for Target based on Loomstate, the eco-friendly line he launched with Scott MacKinlay Hahn in 2004.

The Loomstate for Target line will offer environmentally friendly fashion for women and men, priced between $14.99 and $44.99. The collection uses environmentally sensitive materials such as 100 percent certified organic cotton and sustainable fibers like linen and silk. Loomstate for Target will bow on target.com and select Target stores on April 19 and will be available through May 16. The launch is timed to coincide with Earth Day on April 22.

Iconic Ts with graphics inspired by nature such as leaves and trees, authentic washed denim and relaxed hoodies, boardshorts, tanks, jackets and simple chic dresses are representative of Loomstate’s easy, fashion-forward sensibility.

The core Loomstate collection is sold at Saks Fifth Avenue, where an organic cotton blouse sells for $192 and an organic sweater is $161, among other retailers. Barneys New York features a Loomstate for Barneys New York collection in its Co-op units.

Target caused a stir in May when it introduced for several days an eco-friendly Rogan for Target’s Go International line at Barneys New York’s Madison Avenue flagship and Barneys’ Los Angeles store. The Barneys launch was held prior to Rogan’s Target debut to generate buzz and publicity. Target has taken its wares to temples of chic before. In February, the retailer teamed up with Opening Ceremony to launch its Proenza Schouler collection for Go International.

Whether Target starts its Loomstate line off at a high-end retailer remains to be seen. These days, Target is stressing its low prices and the “pay less” part of its “Expect More, Pay Less” tag line and may want to distance itself from the haute crowd.

[Scott]

could be interesting for basics. not what i hoped for but its certainly nice to see them include the guys for a change. i just wish they would start doing this in the more 'designed' ranges.

[aldn]

Yippee!

[kimair]

Target sees a future in eco-friendly fashion.

The mass retailer on April 19 will launch Loomstate for Target, a version of the environmentally conscious Loomstate label designed by Rogan Gregory. The kickoff for the collection for men and women is meant to coincide with Earth Day on April 22. Prices will range from $14.99 to $44.99.

This is an encore performance for Gregory, who in May created Rogan for Target’s Go International program, a riff on his higher-priced Rogan line of simple shapes rendered in luxurious organic or sustainable fabrics. Rogan for Target, the retailer’s first foray into green apparel, was deemed a success. Consumers responded to the sophisticated styles and eco-sensitive backstory.

“This is the first time we’ve had one of our Go International designers in for a second round,” said a Target spokesman. “Rogan was extremely well received.…We have a strong knowledge of who our guests are and where their interests lie. Loomstate has an excellent reputation from a design perspective. It’s about design and a certain mentality. This is a space that they’re interested in. Our guests are looking for products that allow them to reduce their carbon footprint.”

Target has introduced eco-friendly products in the beauty area with natural and organic beauty items, and bedding with bamboo and organic sheets.

“We call Loomstate a quality-of-life brand,” said co-founder Scott Hahn. “Rogan is a little more arty and conceptual and avant garde. Loomstate is geared toward function. Nature is our inspiration.”

The Loomstate for Target collection will feature graphic Ts such as a pelican print named Persey and bikini boardshorts with the Persey design.

“We did a drunken yarn dye with a little curved wabi-sabi feeling that’s totally unique,” Hahn said. “For a couple of blends, we used linen and silk. It’s not ho-hum organic cotton. It’s engineered fabrics, which makes it all the more interesting.”

wwd / december 2, 2008

[lucy92]

and an image of the mens as well...(wwd)

[aldn]

I love those jackets! *excited*

[DesignersLoft.US]

Nice!

[lucy92]

inbetween his last collection for target and the upcoming loomstate collection rogan has also designed a reusable lunch tote made of organic cotton canvas for target. its in store in the dollar bins in the front of the store and its also sold on target's website.

photo from target's website.

[softgrey]

cute stuff...

thanks for the info ladies...

i love all my rogan for target pieces...it was the best collab imo...
i even went into the rogan store and bought more stuff after liking the target stuff so much...


good to see him back!