China seems ready to get a heavy dose of capitalist luxury..
Only yesterday mr Prada targeted openly the China market at a fashion 'meeting' in Italy* today ..Paris bites back.
Comite Colbert, an association of 51 French luxury houses, last week presented plans to exhibit one-of-a-kind pieces created by its members in an exhibit this fall in China. Creations from Chanel, Givenchy and Louis Vuitton, among others, were shown to the press at the French ministry of foreign affairs in Paris. The exhibit is designed to promote French know-how in a market where luxury potential is growing rapidly. Among the noteworthy creations were an elaborate crystal candelabra by Saint-Louis, a Hermes saddle in the shape of a bird, and a coral, diamond-encrusted brooch by Dior jewelry designer Victoire de Castellane. The exhibit, to be arranged by Christian Ghion, is slated to run Oct. 25-Nov. 7 at Plaza 66 in Shanghai.
this sounds so exciting....the European luxury brands are tackling the situation very well....beware though as China is known for counterfeit goods....however, I have noticed that the availability in Beijing and Shanghai has decreases substancially in the past two years....
china is the new up and coming coutry we did about it in geography and its the country which has gained the most wealth the fastest as of resently. Its is a boom, so people have money for designer luxuries, so lots of designers are setting up there.