Maiyet S/S 2012 Paris

[agee]

nowfashion

[agee]

Maiyet
S/S 2012 Paris
Source: nowfashion.com
Part 1 of 3

[agee]

Maiyet
S/S 2012 Paris
Source: nowfashion.com
Part 2 of 3

[agee]

Maiyet
S/S 2012 Paris
Source: nowfashion.com
Part 3 of 3

[Psylocke]

Great season for them to debut this collection because in comparison with most other shows we've seen so far this is really nice. It wouldn't stand out normally but I'm kind of desperate for beautiful and simple spring clothes and dresses! I like every look and I'm interested to see where this brand is going, I like the concept of the brand and it all looks good so far.

[rox_yr_sox]

Who are they and why are they showing a collection that would be at home in a Zara or Mango store at Paris fashion week??!!!

[agee]

^ From wwd.com

Fashionable Cause: Maiyet Readies for Launch
By Jessica Iredale
From:
WWD Issue 09/27/2011

Maiyet, a women’s ready-to-wear, shoes, handbags and jewelry collection named after the Egyptian goddess of truth and harmony, has a pretty impressive team in place, for a label that no one’s heard of.

Lori Goldstein is styling the show, slated for Oct. 2 in Paris, and Barneys New York has agreed to launch the spring line. And two weeks ago, Daria Werbowy was posing seaside at Floyd Bennett Field in Brooklyn for the brand’s online campaign, shot by Cass Bird.

“We are pioneering a new luxury in the way that we make our products,” said Kristy Caylor, Maiyet’s president and chief merchandising officer, on a Saturday morning in the company’s headquarters. “We celebrate the rare and the unexpected, and in doing so have a very significant impact on the world.”

Maiyet’s mission is to create a design-driven fashion line that works with craftsman in areas of economic and political conflict, like Colombia, India, Indonesia, Kenya, South Sudan and South Africa, and build their businesses.

The showroom is a sunny minimalist space located on lower Broadway. Caylor describes the collection’s aesthetic as “if Celine and Dries van Noten had a baby.” Silhouettes are simple with delicate details. There are silk dresses done with a hand-blocked print in Varanasi, brass and horn pendants in the shape of fish that were hand-cast through sand and sugar molds by craftsmen in Kenya, who are still learning the finer points of the trade.

For instance, Caylor recounted how a white Indian blouse was coming out green. “We realized they were using green soap to wash it. So we said, ‘No, just use white soap,” she said. “It’s little things like that.”

The collection will retail for $600 to $2,500.

Maiyet doesn’t have a big name designer. Instead, it’s a team effort. Talent has been recruited from Ralph Lauren, Celine and The Row. Paul van Zyl, Maiyet’s founder and ceo, and Caylor like to say that they have 75 years of experience between them. Caylor has worked for various fashion houses, big and small, most recently as president of Band of Outsiders and previously managed Gap’s Red campaign.

--snip--


Eighteen months ago, van Zyl and Caylor set off on a world tour, traveling to 25 cities in six months to look for artisans and craftsman off the beaten path — specifically in areas of conflict — who had skills that could be honed for the modern luxury market. Each artisan provides a service and the clothes come back to be assembled and finished either in India or New York, or Italy for shoes.

“Our strategy overall is to get the artisans to do what they’re particularly good at and have the experts do the rest,” said Caylor.

They’re prepared for a little skepticism. Without seeing the production sites firsthand, it’s difficult to grasp how expensive merchandise sold at Barneys can resolve a bloody, cultural conflict between two warring factions, such as Kenya’s Luos and Kikuyus.

--snip--


more on wwd.com

[HeatherAnne]

Caylor describes the collection’s aesthetic as “if Celine and Dries van Noten had a baby.”

...Whoa, let's not get carried away.

Nice idea using artisans from areas of conflict, but I do wonder how much of the profits will be channeled in a charitable way as opposed to the amount being used to fill their own pockets.

[|PerfectTonight|]

Quite regal and easy on the eyes. The linnen on Snejana could have been much better without the print. In total she managed to create a balance between the detail of fabric and the print.