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15-12-2011
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Quote:
Originally Posted by VogueDisciple93 View Post
H&M tapped Sofia Coppola to direct the advertising film/campaign for the Marni collection. Ad shot in Marrakech, Morocco.

source: Jim Shi twitter
now THIS makes me excited

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04-01-2012
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25% of net proceeds from this marni for H&M t shirt will go to the red cross in japan. ibtimes

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04-01-2012
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Lovely, hopefully I'll manage to get one!

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04-01-2012
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it'd set a nice precedent if one item in every h&m collaboration donated money to a cause

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04-01-2012
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Lanvin had a bag which did the same, as did Sonia Rykiel and I believe some of the Matthew Williamson swimswear was also for charity.

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04-01-2012
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Quote:
Originally Posted by honeycombchild View Post
Lanvin had a bag which did the same, as did Sonia Rykiel and I believe some of the Matthew Williamson swimswear was also for charity.
oh really? i wonder which item was the charity item for sonia rykiel... (i didn't check out the MW collab). as far as i know versace or jimmy choo didn't have one did they?

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04-01-2012
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nope, nothing

but at least we got the see the logo of the collabo!

i'm getting more and more intrigued tbh

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04-01-2012
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when will they be available in stores ??

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04-01-2012
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Quote:
Originally Posted by VogueDisciple93 View Post
H&M tapped Sofia Coppola to direct the advertising film/campaign for the Marni collection. Ad shot in Marrakech, Morocco.

source: Jim Shi twitter
No surprises if that's a disappointing, painful fifteen minute session of silent monotony.

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04-01-2012
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Quote:
Originally Posted by Jazzeh View Post
oh really? i wonder which item was the charity item for sonia rykiel... (i didn't check out the MW collab). as far as i know versace or jimmy choo didn't have one did they?
Sonia's was a black cotton bag that said 'Mon Sac' on it, and Lanvin's was a tote with Alber's sketches on.

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04-01-2012
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Nice that they also do something for charity, as somebody already said above at least 1 of the pieces in each collection should go to charity.

The logo is nothing special tho...

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05-01-2012
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Quote:
Originally Posted by KemAlnagdy View Post
when will they be available in stores ??
On March 8th 2012

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05-01-2012
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Can't wait!
Marni, Sofia Coppola, Aymelie, everything it's perfect!

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06-01-2012
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OMG!!! I'm so excited!

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06-01-2012
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Really hope they release a full lookbook of the collection soon.

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