Matohu - Japanese Label

**MulletProof** · 11-10-2006

We urgently needed a thread on Matohu and since no one's started it, i jumped!.
I've been in love with their designs since discovering the brand earlier this year, they seem to make such simple and yet very elegant clothes, and the details (feathers being their signature, apparently) look beautiful up-close. I wonder if it's very popular in Japan, or if anyone here [runner?] has bought an item from them ?.

from matohu.com

Quote:

Matohu is a Japanese concept. It has two meanings:

The first meaning is to wear clothes in such a way that it creates an atmosphere of beauty, like the motion of
wrapping your body softly, and leaving a gentle afterglow.

The second gives the sense of restraint, allowing oneself to mature, like a fruit, slowly, and not to consume
something hastily and throw it away.

**MulletProof** · 11-10-2006

A/W 05-06

[matohu.com]

**MulletProof** · 11-10-2006

S/S 06

Quote:

Katabira is the unlined Summer kimono .
This collection was inspired by a cool and unique Katabira, which was printed with dancing crabs and worn by the great war lord, Tokugawa Ieyasu,.
We created a modern, cheerful Katabira, with the motif of Myoga, a Japanese Summer vegetable.

[matohu.com]

**MulletProof** · 11-10-2006

F/W 06-07

Quote:

Makie is a decorative style, original to Japan, in which gold flakes are scattered on the surface, as in Urusi lacquer.
Makie, in the Momoyama Era was called, "Kodaiji-makie". It was an epoch-making refinement. Makie was used to draw Autumn flowers and plants on walls, pillar, boxes and tableware.
We re-created Makie in our collection by using a design of real autumn plants.

[senken/ matohu.com]

**MulletProof** · 11-10-2006

more F/W 06-07

[firstview]

**MulletProof** · 11-10-2006

S/S 07

[cpg/ senken]

**MulletProof** · 11-10-2006

......

[wireimage]

**MulletProof** · 11-10-2006

......

[wireimage]

**MulletProof** · 11-10-2006

more S/S 07 (details)

[wireimage]

runner · 11-10-2006

thanks Mullet!
I wouldn't say it's very popular.
it's still new.
this S/S 07 seems to be their first full-scale show.
but they seem to have developed their abilities under some other companies/designer for six years.
I'm expecting more of them than I do from a newcomer.
I don't have anything from them.
but I'd like to check it since they seem to accept personal orders, which sounds yum.

cutxpaste · 11-10-2006

awesome!

travolta · 11-10-2006

mmm, quite nice. thanks for posting, mullet!

NOAR · 12-10-2006

I'm in love

Whitelinen · 12-10-2006

Thanks for the thread, Mullet. Definetily something worth posting

in the miso soup · 12-10-2006

beautiful, absolutely beautiful. i'd love to incorporate some of their pieces into my wardrobe; i especially love their coats. but their website seems to be only in japanese . . . is there any part of it in english, or am i mistaken?

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12-10-2006	14
Whitelinen V.I.P. Join Date: Dec 2005 Gender: femme Posts: 5,773	Thanks for the thread, Mullet. Definetily something worth posting __________________ "Because of all sorts of cloth have their motions, as well as Bodies, it must needs that they differ in themselves." -Lomazzo

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11-10-2006	2
MulletProof Take me drunk, I'm home Mod Squad Leader Join Date: Apr 2004 Gender: femme Posts: 24,433	A/W 05-06 [matohu.com] __________________ Metal teeth of carousels.

11-10-2006	5
MulletProof Take me drunk, I'm home Mod Squad Leader Join Date: Apr 2004 Gender: femme Posts: 24,433	more F/W 06-07 [firstview] __________________ Metal teeth of carousels.

11-10-2006	6
MulletProof Take me drunk, I'm home Mod Squad Leader Join Date: Apr 2004 Gender: femme Posts: 24,433	S/S 07 [cpg/ senken] __________________ Metal teeth of carousels.

11-10-2006	7
MulletProof Take me drunk, I'm home Mod Squad Leader Join Date: Apr 2004 Gender: femme Posts: 24,433	...... [wireimage] __________________ Metal teeth of carousels.

11-10-2006	9
MulletProof Take me drunk, I'm home Mod Squad Leader Join Date: Apr 2004 Gender: femme Posts: 24,433	more S/S 07 (details) [wireimage] __________________ Metal teeth of carousels.

11-10-2006	10
runner El Viaje Definitivo Join Date: Feb 2004 Gender: homme Posts: 10,922	thanks Mullet! I wouldn't say it's very popular. it's still new. this S/S 07 seems to be their first full-scale show. but they seem to have developed their abilities under some other companies/designer for six years. I'm expecting more of them than I do from a newcomer. I don't have anything from them. but I'd like to check it since they seem to accept personal orders, which sounds yum. __________________ Let the stars decide Last edited by runner; 11-10-2006 at 12:42 PM.

11-10-2006	11
cutxpaste barack the vote Join Date: Oct 2005 Location: Boston Gender: femme Posts: 9,953	awesome! __________________ ____________ READ MY BLOG last.fm

11-10-2006	12
travolta V.I.P. Join Date: Dec 2004 Location: New York City Gender: femme Posts: 3,595	mmm, quite nice. thanks for posting, mullet!

12-10-2006	13
NOAR rising star Join Date: Apr 2005 Posts: 175	I'm in love

12-10-2006	15
in the miso soup front row Join Date: Oct 2004 Location: shantyville, the milky way Gender: femme Posts: 285	beautiful, absolutely beautiful. i'd love to incorporate some of their pieces into my wardrobe; i especially love their coats. but their website seems to be only in japanese . . . is there any part of it in english, or am i mistaken?