One is a multigenerational family-owned Milanese label hip enough to get the likes of Juergen Teller and Peter Blake to collaborate on its spring 2011 advertising campaign. The other is a Minneapolis-based behemoth brand which dresses multiple generations of American families. One would be Missoni, the other Target, and come fall—September 13 through October 22, to be precise—the 400-plus fruits of their collaboration (the biggest to date, apparently) will hit Target stores nationwide, the latest in a long line of couplings for the retailer (Proenza Schouler and Rodarte among them). Everything from clothes (women’s, men’s, kids'), to bed sheets, to enough dinnerware to set the table for colazione, pranzo, and cena—all in plenty of Missoni’s swirls, zigzags, and near-hallucinogenic florals. “It’s been a fantastic experiencce, " says Angela Missoni, seen here working on Missoni's fall 2011 collection, shown in February, “one we are eager to share with families across the United States.” (vogue)
^Oh good, thanks. I know some US online shops don't ship to those service addresses so I wasn't sure if you could do that with Target. But will definitely try (provided I actually end up really wanting anything from the collection).
Oh wow! This is exciting! I really like the sound of this collection I hope it turns out well because Missoni has so many great prints that I would hate to see it look like rubbish. I loved the collection which target did with Liberty of London so I'm hoping it's like that.
__________________ http://miss-rumphius.tumblr.com/ "It is ever so much easier to be good if your clothes are fashionable." Anne of Green Gables by L.M. Montgomery
It appears as though H&M turned down Missoni. or vice versa. i wonder why. Angela Missoni told the telegraph last year "I would like to do something with H&M because I think it is a very powerful way to reach younger girls now." (telegraph.co.uk)
it may because H&M has ripped off missoni's prints (stylespotterfashionblogger.blogspot.com) this style was apparently pulled from H&M stores.
Missoni owns their own factories. it would be nice if some of the garments were produced there.
I'm kind of more excited about the homeware items than the clothes themselves .. if they do something along the lines of their F/W 08 collection, then I'm in, some of their long shawls and cardigans in earth tones (no prints for me) would be happy in my closet. .