Miuccia Prada - Page 15 - the Fashion Spot
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Miuccia designed the costumes for (suprise!) Francesco Vezzoli's latest show/performance 'Fortuna Desperata'

i-d.vice.com / zimbio.com

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^^^ Oh my… this is just horrible. She’s dressed the women like a bunch of elderly midwives from the 15th-century, and dressed the lead male in a 7-year-old girl’s school smock— minus the shirt underneath, and mismatched booties… I don’t know how I can watch this if I were in the audience without thinking Miuccia’s punking the lot of us. Like Rei, from time to time, her designs are as visionary as they are trolling.

Thanks mistress_f for the update.

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At Risk of Being Left Behind, Prada Finally Sells Online in China

Ruonan Zheng
January 10, 2018

Adding e-commerce is integral to Prada’s evolving strategy as it tries to recover from declining profits in recent years. But will the new online store be enough?

Following the footsteps of Gucci, Bally, and Louis Vuitton, Prada has finally launched an official online store in China.

Prada says the rationale for the move is to hasten the company’s digital transformation with the goal of recovering from declining profits and sales in the past few years.

When asked “Why not E-commerce” in 2014, Prada’s CEO Patrizio Bertelli responded that he has “more important things to do, like opening stores, for example.”

But the store expansions didn’t add substantial value to the group, which includes Prada, Miu Miu, Church’s and Car Shoe. Its profits fell 27 percent in 2016 to their lowest levels in five years. Profits in China, one of the largest markets for the group, fell 16 percent with low foot traffic through the stores. During the same period, sales at Gucci and Louis Vuitton saw a significant turn-around in the region.

Prada blamed costly retail space and slower economic growth. Analysts urged the group not to focus on building new stores but innovating new, exciting designs. Unlike Gucci, which has made some drastic creative changes, Prada tends to do things more incrementally, leaving consumers unimpressed and dissatisfied.

Mr. Bertelli has since admitted that Prada was late to understand the importance of the digital market for luxury sales.

According to Chiara Tosato, General Manager and Digital e-Commerce Director at Prada, the new website will: drive global online sales; create an omni-channel shopping experience that integrates online and offline shopping; and increase Prada’s communications presence online.

These goals are reflected on the site, which includes mobile-first navigation (perfect for people out shopping who want to check product details online), and richer media content that ensures the store doesn’t diminish the brand’s visual identity online.

A wide range of products are available, along with personalized concierge services, such as a “virtual assistant” chat bot and the ability to book in-store services. Items can be purchased online for pickup in-store, and payments can be made using Alipay and WeChat.

A Prada retail store manager told us that every sales associate is now equipped with an iPhone with a WeChat account to communicate with interested customers. They also conduct the deep analysis of customers’ WeChat post and add any notable information to CRM system.

It appears that Prada is not taking digital transformation lightly and holds a rather conservative attitude towards the progress. The Digital e-commerce Director Tosato projected that e-commerce will account for only 5 percent of total sales by the end of 2018.
Source: Jingdaily.com

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So the Menswear show for Fall 2018 will be in a new location.

From WWD

PRADA INVITES: For the first time in years, Prada will hold its men’s show in a new location in Milan. On Sunday, the company will stage the event at a company warehouse in Viale Ortles 35, not far from the headquarters of Fondazione Prada. This marks another first and a new project, as the fashion house has invited four celebrated creative talents — Ronan & Erwan Bouroullec, Konstantin Grcic, Herzog & de Meuron and Rem Koolhaas — to each develop a unique item by using Prada’s iconic nylon material. The designs will be unveiled on Sunday during the show.

For the “Prada Invites” project, “the focus is shifted to the industrial side of the multifaceted Prada identity,” said the company, explaining that the new location “resonates with the creative signatures of the architects and designers.”

French brothers Ronan and Erwan Bouroullec have designed over the years for the likes of Vitra, Kvadrat, Magis, Kartell and Established and Sons, among others. After founding its own studio, the Konstantin Grcic Industrial Design in Munich in 1991, Grcic has designed furniture and lighting for brands including Flos, Magis, Mattiazzi, Muji, Nespresso and Plank, to name a few. Swiss architects Jacques Herzog and Pierre de Meuron, who won the Pritzker Prize in 2001, developed Prada’s “Epicenter” store in a striking six-story glass building in Tokyo’s Aoyama district, unveiled in 2003. Koolhaas with his Rotterdam-based studio OMA, has collaborated on several projects with Prada, from the Epicenter stores in New York and Los Angeles to the Fondazione Prada, opened in 2015 in a space that previously housed a distillery established in the first decade of the 20th century.

“Prada Invites” manifests four radically different approaches that investigate the poetic, practical, technical and aesthetic aspect of nylon, said the company.

Naomi Campbell / Lineisy Montero / Rianne Von Rompaey / Mica Arganaraz / Vittoria Ceretti
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4 Weeks Ago
The future is stupid
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UK Vogue March 2018 | The Prada Perspective

source | mydigitalcopy

Love is what you want

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