Domenico Dolce and Stefano Gabbana about cheap brands like H&M, Target, Zara, etc.
S.G.: [laughs] I ask him if he goes to mass to design collections...D.D.: It's classic elegance. Elegance is always beautiful, contemporary and timeless. It doesn't have to be about the latest trend, or from a signature brand. Its forever. Recently, it's all "trusciume" [in Sicilian, cheap, trashy] — there's no quality, these fast-fashion companies churning out looks. People thought it was cool, but it's cheap. You can't expect quality at 20 euros [$27]. It's like good codfish at 5 euros [$6.70] -- how can it be? But it's not a matter of price. Elegance is intellectual; it's about good taste, the cut, proportions, quality, how you carry yourself.
I noticed a trend for the collaboration. I'm sure H&M would welcome any high-end brands if they were interested. But the main objective for this collaboration is to gain a recognition from the mass market. And that if the brand sees this as an opportunity to increase its presence in fashion. They will do it. Most are the up-and-coming ones. Certainly not the top categories - So we can forget Chanel, LV, Prada, Hermes and Gucci.
Versace shifted their target clienteles to a younger, more hip look and to gain that awareness about your change in looks, the best is this collaboration. Same goes for Marni, Christopher Kane or even CDG and Stella M. So i guess within those category, brands like Alexander Wang,Philip Lim, Rag & Bone. It has to be brands with women's and mens RTW.
Jimmy Choo has stopped doing mens shoes for a while when they did the H&M collabo. matter of fact, the collaboration actually reignited interest in their offerings for men, so that the current men's collection came to be.
Sonia Rykiel produced a collection that was for women only.
Matthew Williamson designed his first collection for men for the collaboration.