How to Join
the Fashion Spot / Front Row / Designers and Collections
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
03-04-2013
  16
Mr. Magic
 
Flashbang's Avatar
 
Join Date: Oct 2008
Gender: homme
Posts: 98,554
Update: Nicola Formichetti to Diesel as Artistic Director
Quote:
Renzo Rosso has found the person to transform the Diesel brand he founded 35 years ago for a new generation — Nicola Formichetti.
More at the source (for subscribers only): http://www.wwd.com/fashion-news/desi...ule=hp-fashion

__________________
Our existence is not worthy without your presence. Join the fun!

(IT'S GOING DOWN
)
MENS Runway Model Showlists - Mens RTW S/S 2015
  Reply With Quote
 
04-04-2013
  17
scenester
 
Excentrique's Avatar
 
Join Date: Jul 2012
Location: México
Gender: homme
Posts: 88
thank God!!!

__________________
"Someday, someone will walk into your life and make you realize why it never worked out with anyone else..." anonymous
  Reply With Quote
04-04-2013
  18
V.I.P.
 
TREVOFASHIONISTO's Avatar
 
Join Date: Jun 2008
Location: N.Y.C.
Gender: homme
Posts: 13,797
i think Nicola wanted to leave

__________________
Daria W.Maryna.Natasha.Sasha.Snejana
Malaika.Irene.Mijo.Cindy.Imaan
  Reply With Quote
04-04-2013
  19
Stitch:the Hand
 
Scott's Avatar
 
Join Date: Jun 2003
Location: Among the trees
Gender: homme
Posts: 12,879
you know i remember way back when nicola was still a rising stylist and a co-owner of the very popular indie boutique the pineal eye in london.....he was doing really great work then....i just don't know what's happened to him these days. his aesthetic has changed so much. it was quirky but it wasn't tacky. i suppose it's a great example of what fame and hype can do to a creative person...it's dangerous.

as far as diesel,i suppose it's a little more of an appropriate avenue for his vision...it's more street than high fashion.

  Reply With Quote
05-04-2013
  20
fashion insider
 
Nymphaea's Avatar
 
Join Date: Oct 2012
Location: Europe
Gender: femme
Posts: 2,317
Diesel, Now Unleaded: Nicola Formichetti On His Expansion Plans
Quote:
“We’re celebrating here!” said Nicola Formichetti, by phone from Diesel’s headquarters in Italy this morning. The reason: The announcement was made today that Formichetti, as was much-rumored when he left his creative director post at Mugler this week, is joining Diesel as its first artistic director. “Mugler was all about creating luxury, and fantasy, and bringing the dream and the entertainment into an already existing brand,” Formichetti said. “At Diesel, I want to talk straight into people’s hearts, people in the street.” Here, Formichetti lays out his plans to put Diesel denim back on the map.
—Katharine K. Zarrella

Congratulations.
Thank you so much. Actually, I’m presenting my first project today. It’s our initiative of the Reboot Campaign. It’s the advertisements, starting from June. So it’s the visual side, and we’re going to start a big digital community on Tumblr first. And I want to crowd-source using social media and start getting the armies together, because I can’t do this alone. We need lots of people’s help, and it’ll be a great way to meet new talent and designers and artists. Because Diesel’s such a global brand; the team should be global, too.

Tell me more about the Reboot project.
You can actually go to the Diesel Reboot page. You can just go there, and I’ve already reblogged some of the stuff I liked online. We go in, and you guys can join the community and tell us who you are and what you like. And we’re going to have little missions, so for the first mission, we’ll ask, “What’s your favorite thing?” And another mission would be, “How would you like to see this change?” Or “How would you customize this denim?” And then we’ll give an award per mission. So you’ll get something back. It’s kind of like a dialogue. It’s a new way of using social media, and I’m super excited for that.

What, exactly, does “artistic director” mean? What will your role at Diesel entail?
I’ll be directing the collection. So I’ll look at the entire company—from the clothing to the products, the shows, the marketing, the store experiences, the advertising. All the details. It’s so crazy.

What most interests you about the company?
Well, I love that if you have a great product, and if you have great communication, you can actually get to people. Because that really didn’t happen with me at Mugler. I wasn’t seeing a cool guy wearing my clothes on the street. Yes, Gaga wore it. Beyoncé wore it. But what I wanted was to see someone—like, a cool girl—wearing my jackets or pants on the street randomly.

What are some changes that you’d like to make?
The thing is that I want Diesel to be relevant again. I want it to be the place, the brand, the jean. It used to be that, and it kind of lost its touch. Maybe it became too big or—I don’t know. It wasn’t really on my radar. But I realize when I come here to the headquarters, it’s insane. I mean, they have a whole denim floor, and they’re constantly making samples and new ideas, and the workmanship that goes into these jeans is incredible. So I want to show this more. I feel like it was becoming just one of the brands out there; I want it to be the brand to go to. I don’t want to start from scratch, because there are so many amazing things here. That’s why I love the term “reboot,” because it’s almost like switching it off and turning it on again, like a computer. We’re just evolving.

Will this include work on the Black Gold line?
I’ll oversee it, for sure. We’ve just appointed Andreas [Melbostad], who’s really amazing. I loved his last show. It was so hot. I want to just collaborate. I have no intention of changing Black Gold or anything. I think Black Gold is really special. I’d like to concentrate on the main line first.

Your celebrity friends and high-profile clients were a big part of your identity at Mugler. Will this be the case at Diesel as well?
Hell yes.

So we’ll see Gaga in Diesel jeans?
I’m sure. She doesn’t really wear denim pants, and I’ll have to design something special for her probably. But I noticed that she really likes the denim fabric. We tried to make denim dresses before, and couture gowns, but I didn’t really succeed. Here, I have an amazing team where they can actually do amazing workmanship, so, really, we can make special denim couture pieces for musicians and artists.

Tell me about your history with Diesel.
When I first moved to London for university, I was already a big fan of Diesel because, in the nineties, Diesel was, like, the brand. The stores were the place to go. It wasn’t workwear like Levi’s or G-Star. [Renzo Rosso] gave his jeans more of a fashion status. And there were always crazy events and parties, and I was always a big fan. He approached me, like, three years ago. We started becoming friends and talking initially slowly, slowly, and then I took my Mugler job, so I had to focus on that, but we kept talking and dreaming, and one day, it just kind of clicked. For me, there was nothing else left to do at Mugler.

At Mugler, you got mixed reviews. Is this a concern going forward at Diesel?
Well, no. I think what happens backstage—behind the scenes—doesn’t really matter. No one really knows. I don’t want people to know. I’m here in front of it, so it’s my responsibility if it goes well or if it goes badly. Sometimes it was hard, but I always do my best, so if the reviews are bad, it’s a shame. Also, I always take it and learn and make it into my own for next time, so it was a really great experience. It was scary at the beginning, but all the people that I love, the designers, the artists, and all the people from the past, everyone gets a bit of that. So I think [the criticism] makes you stronger.

Renzo Rosso has been building up quite an empire with Only the Brave—which we touched on in Style.com/Print: the new investment in Marni, those in Margiela and Viktor & Rolf. How do you feel about being under the same umbrella as all these established talents?
It’s exciting! I get to go to Margiela factories now, so I’m like, “Yay! Free and discounted Margiela!”
style.com

__________________
welcome to the inner workings of my mind
  Reply With Quote
06-04-2013
  21
front row
 
Join Date: Aug 2011
Location: Virginia
Gender: homme
Posts: 464
Quote:
Originally Posted by Nymphaea View Post
Diesel, Now Unleaded: Nicola Formichetti On His Expansion Plans

style.com
“Yay! Free and discounted Margiela!”

I seriously hate this talentless hack.

  Reply With Quote
06-04-2013
  22
V.I.P.
 
Street_a_Licious's Avatar
 
Join Date: Oct 2003
Location: Vienna
Gender: homme
Posts: 10,554
There Is A God!

  Reply With Quote
06-04-2013
  23
V.I.P.
 
KKnardi's Avatar
 
Join Date: Nov 2005
Location: NYC
Gender: homme
Posts: 5,018
Sounds interesting, diesel is soo boring nowadays...

__________________
KRISTOPHER KARPOWICZ RETOUCHINGvisit website visit blog
  Reply With Quote
06-04-2013
  24
trendsetter
 
pen6693's Avatar
 
Join Date: May 2009
Location: Chicago
Gender: homme
Posts: 1,416
I actually love his work.
Wait... Nicola changed the name of Thierry Mugler to Mugler, right?
Does that mean that the brand can go back to using "Thierry Mugler"?

  Reply With Quote
06-04-2013
  25
Power to the 99%
 
fashionista-ta's Avatar
 
Join Date: Jul 2005
Location: Hardly ever at Barney's
Gender: femme
Posts: 13,468
^ 'Yves' is free now ... maybe Yves Mugler?

All I ask is that Diesel not have any more 'stupid' campaigns ... just ditch the stupid, please. Then I will be able to go back to happily ignoring Diesel.

__________________
There's a need for more individuality today, and my job is to cater to women, not dictate to them.
--Alber Elbaz
  Reply With Quote
06-04-2013
  26
Fat Karl
 
dior_couture1245's Avatar
 
Join Date: Jan 2006
Location: NY
Gender: homme
Posts: 6,549
He is SUCH a tool. Reading that style.com interview was like drilling a hole in my head.
Especially that bit about the reboot campaign and tumblr project...what a mess.

__________________
"DIOR, NOT WAR!"
  Reply With Quote
06-04-2013
  27
Power to the 99%
 
fashionista-ta's Avatar
 
Join Date: Jul 2005
Location: Hardly ever at Barney's
Gender: femme
Posts: 13,468
^ I'm starting to think there's a playbook circulating, and that he and Hedi are both using it.

Step 1: Identify the first name associated with the house, and delete it. [Unfortunately Diesel had no first name, unlike Mugler ...]

Step 2: It's called reboot, and it's genius.

Step 3: Call your musician friends--free clothes!!

__________________
There's a need for more individuality today, and my job is to cater to women, not dictate to them.
--Alber Elbaz
  Reply With Quote
06-04-2013
  28
Stitch:the Hand
 
Scott's Avatar
 
Join Date: Jun 2003
Location: Among the trees
Gender: homme
Posts: 12,879
gah,it's terrible how vapid he's become. he's even speaking like those typical airheaded followers of the all things banal and shallow.

and he is so out of touch if he thought anything he did at mugler would end up on the streets. most of it was pure self-satisfying,mindless dross. you wouldn't have been disappointed if you had put it a bit more thoughtfulness into it.

  Reply With Quote
07-04-2013
  29
Hell on Heels
 
mistress_f's Avatar
 
Join Date: May 2007
Location: Rome
Gender: femme
Posts: 5,380
Quote:
Well, I love that if you have a great product, and if you have great communication, you can actually get to people. Because that really didn’t happen with me at Mugler. I wasn’t seeing a cool guy wearing my clothes on the street. Yes, Gaga wore it. Beyoncé wore it. But what I wanted was to see someone—like, a cool girl—wearing my jackets or pants on the street randomly.
i'm afraid my eyes will fall from rolling too hard. Did he really think his ugly, tacky, waaaay overpriced crap for mugler would be all over the streets? is he serious with that 'oh yeah bey and gaga wore it but i just wanted some blogger to flaunt it' stuff? that's some slimane level of ego / delusion

__________________
photographic | Website | blog
Instgrm
  Reply With Quote
08-04-2013
  30
V.I.P.
 
LolaSvelt's Avatar
 
Join Date: May 2008
Location: London, UK
Gender: femme
Posts: 22,474
That's great! Now can they get rid of the person that is ruining Helmut Lang?

__________________
"Every night my teeth are falling out."
  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
diesel, formichetti, moved, mugler, nicola, parts, update
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 04:05 AM.
Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2014 All rights reserved.