Carolin Lerch's Pelican Avenue represents her designs and also functions as a collaborative base with artists of different disciplines using a "de-accelerating" approach to visual aesthetics and fashion. Like a solo version of the iconoclastic Oki-ni collective, she challenges the economic norms of continuous production by producing her items in limited editions and selling them online. For the latest collection édition dame, the designer restricts herself to a simple geometric form, namely the ellipse. Functioning more like a decorative accessory than a specific piece of clothing, it acts as a collection of "frames" — in the forms of corsets and vests — as platforms for one's personality.
Very interesting extension of the Bless aesthetic and one worth pursuing to see where it all goes.
I particularly admire the de-accelerated approach to design. Industrial designers are given a proper amount of time to research and develop products and I believe clothing design needs the same to arrive at something truly new and not just a rehash or spin off an old design like so much these days.
Thanks Cerfas.
I like so much Pellican Avenue, the prints are amazing. I have some drop crocth black pants and I can't get rif of them. Hope I'll afford new pieces during the stocksales this Autumn.