Proenza Schouler for Target

[phoejay]

hihihi... i always dreamed that proenza schouler could be cheaper...
and now it did!!!
i can buy the whole collection off the rack...lol

[fashionandstyle1]

yipppeee can't wait!

[gius]

is it possible to post the article?

[city girl]

It looks great. It still has their signature style which is great. I want the trousers and some of the tops

[LoveMyBoots]

Originally Posted by gius

is it possible to post the article?

ditto!

[jun3machina]

here's the article:

[gius]

thank you very much for the scan and post, jun3machina
the way they said 'dent' so many times is funny

i wonder what the commercial will be like

[jun3machina]

your welcome! i just bought it yesterday and browsed it quickly, but haven't even read it myself yet. it looks enticing though. if they can compliment their designs with some decent fabric, i'll be one happy gal!

[LoveMyBoots]

I'm not the only one perplexed by the writer's use of words in his lead, am I?

Aside from being full of beauty, the world is a cruel place, and one of the ways that the world is cruel has to do with fashion, especially high fashion. This is well known not just to laypeople but to fashion designers., especially young fashion designers, those people who were very recently fashion laypeople- and in many cases still have friends who are fashion laypeople…

[lucy92]

thanks for posting jun i'm glad everyone gets to see the bustier dress...it looks like its constructed well from what i can see.

does anyone else wonder how much the "go international" designers are making from these deals?

i think H&M paid stella 1 million $ (that's what the ny times implied). but target sells more "go international" garments over a larger duration of time...so the target deals could be much bigger...

[lucy92]

slightly more information about the "go international" scheme...excerpts from today's wwd.

"Target is hoping its focus on style through design exclusives will protect it from Wal-Mart's price onslaught. The retailer faces difficult year-over-year comparisons in women's apparel, which has been a sales powerhouse the past two years.

Steinhafel described the women's business as "decent" in the third quarter, but said men's wear and children's wear were stronger performers.

Rafe for Target handbags have been "very, very well received from our guests," Steinhafel said. The company is working on designer collaboration for accessories, he said, without divulging a designer or time frame. He said the Go International program, which offers collections for 90 days only, would be the model for accessories launches.

Steinhafel said the company's four Go International projects this year — Luella Bartley, Tara Jarmon, Paul & Joe and Behnaz Sarafpour — have shown that offering a few pieces of many styles per store works best, as does adding new items every four to six weeks.

"We've evolved that particular set of tactics and we've seen results improve as we've gone throughout the last year," Steinhafel said.

Target has tapped Proenza Schouler and reportedly Paco Rabanne's Patrick Robinson for future Go International collections. The retailer declined to comment."

[ibimus]

I do like Target's clothing, so I'll keep an eye out for this one.

I'm a big fan of Issac Mizrahi's Target line...the small runs a little big, but it's nice otherwise.

[clickmekate]

now THIS is exciting!
i just found this thread, so didn't even know it had been confirmed!
I have high hopes for this one - Benhaz and P&J were a bit of a let down for me (even though i was really excited about P&J) so I'm hoping that the collection is as good as they're clearly capable of making it.
so, if the release is feb 1, when will the press photos appear on the target site?

[lucy92]

glad you're excited about this, clickmekate.(what was your final tally with the P+J items, by the way?)

i think the press photos should be up in early december...i keep checking the target pressroom every couple of days...

[sullen_femme]

I always love the pictures of the clothes at Target, but in person the fabric bothers me. Plus they never seem to fit quite right. Oh well, I guess if you want "New York design at Minnesota prices" you have to make sacrifices (I'm sure I'll stock up and make it work)