Proenza Schouler for Target

[kochie332]

i live in a smaller town and the target had everything today too.

i agree about the raincoat, its cute but oh so thin. i liked what i saw though, wish they had the accessories out but they didnt

[masquerade]

Originally Posted by jun3machina

i WISH they had had everything in.....oh well....yah, i thought i could rant too, but i mean technically they did say feb 4 was the date of release.....i guess feb 1 was merely those "who is it" billboards.......

although, masquerade, i must say your avatar fits what i was feeling when i walked in and they had mossimo clothes under the huge proenze board.....

i didnt know some stores wouldnt get them until the 4th.

[jun3machina]

yah...that was the official release date....although i think the operator i talked to on the phone was pretty clueless so im stopping on by after i get off work. i have an erand to run anyways, which makes it a good excuse to go shopping :P

[shopdiary]

i called around and the stores nearby didn't have them yet. one said that they are getting the stuff ready and should have them out by tomorrow. so i'll be pretty much going to any target in the next three days.

misspriss, i really love the stuff that you got. i didn't see them on the shoplocal site and i'm not sure they will look as good on me but i'm quite excited i will be on the hunt for them.

i wonder what this collection's "it" item will be (e.g. owl bag for paul & joe, colorblock dress for tara jarmon) this time.

[shopping247]

thanks everyone for all the useful info that i read in this thread. i can't believed i missed out on the ordering from shoplocal. BAH! congrats to those who have already received their items. the bustier dresses look fab!!

i guess i will be going to target this weekend. i haven't been there in AGES.

btw, there are many bustier dresses already listed on ebay (surprise surprise)...

[retrogurl]

i was invited to the private shopping event that happened tonight, check out the pics and pop-up store...

http://www.nitrolicious.com/blog/200...ning-ceremony/

i'm crazy tired now...going to get ready for bed, if anyone's going tomorrow...good luck!

[aya_k]

Originally Posted by retrogurl

i was invited to the private shopping event that happened tonight, check out the pics and pop-up store...

http://www.nitrolicious.com/blog/200...ning-ceremony/

i'm crazy tired now...going to get ready for bed, if anyone's going tomorrow...good luck!

that's insane! I won't be stopping by tomorrow. I got the bustier and the dress, and they are both too small... the zippers are really cheap but other than that the material is nice and it looks better in person.

[jun3machina]

nothing at my closest target im going to be damn persistant and call every day.........

[lazypadawan]

The Target near where I work didn't have anything today either . I'll check another Target tomorrow.

[kochie332]

Originally Posted by KarenQ

Hey pixiewytch, do you mean this hoodie? (pic from amazon.com)

Personally I was not impressed by this one. I wouldn't buy it.

i wasnt very impressed by it either at first, but then i tried it on and its very comfortable so i bought it

[i_style]

[svetLANAA]

I checked back to Target this evening and still nothing was out....I honestly felt like marching to the back and putting it out myself...

[retrogurl]

Originally Posted by svetLANAA

I checked back to Target this evening and still nothing was out....I honestly felt like marching to the back and putting it out myself...

lol the sizing is a bit weird esp for the bustier top, im usually a small and i got a small...i couldnt zip-up the back

[lucy92]

excerpt from wwd

Proenza Schouler's Target Collection Pops Up at Opening Ceremony
By Sharon Edelson
NEW YORK — Proenza Schouler has a new downtown target. Opening Cere­mony, a hip boutique on Howard Street known for highlighting fashion from a different foreign country every season or so, will be transformed into a showcase for the Proenza Schouler for Target collection.

The store has been emptied of all its merchandise to make way for today’s unveiling. “Everything has been put in storage,” said an Opening Ceremony employee, noting the store would revert back to its eclectic self on Thursday. Price points of the Target collection are considerably lower than prices of Opening Ceremony’s usual fare; much of the collection is said to be under $50.

“We’re featuring the entire collection at once,” the Opening Ceremony employee said, explaining that at Target the collection would be broken into several shipments over a period of time. “The entire store is dedicated to the Proenza Schouler line. This is a pop-up store for Target.”

Opening Ceremony is getting a four-day jump on Target, which won’t put its Proenza Schouler collection on sale in its stores until Tuesday. The Proenza Schouler collection will remain at Opening Ceremony through Monday at 8 p.m.

Proenza Schouler’s Jack McCollough and Lazaro Hernandez are the latest in a string of designers to create capsule collections for Target’s Go International program. The pop-up store is typical of the mass merchant’s dual marketing approach of appealing to its broad-based clientele and at the same time targeting higher-income customers and close followers of fashion. A video on the Target Web site features the designers discussing their inspirations, which include New York, “such an amazing place,” and their ideal customer, “a girl who’s not afraid of being creative and doing her own thing.”

Styles feature Proenza Schouler’s signature silhouettes and jewel tone colors. There is a swingy bubble-print coat with bracelet sleeves for $44.99; a palm-print silk wrap dress, $39.99; a mauve frock nipped at the waist with a turquoise belt, and bustiers in silk for $49.99. The collection also features piqué polo shirts, $16.99; skinny pants, $34.99; swimwear, $16.99, and sweaters, $34.99. A suede cropped jacket for $149.99 is the highest-priced item in the line.

[shopdiary]

Originally Posted by svetLANAA

I checked back to Target this evening and still nothing was out....I honestly felt like marching to the back and putting it out myself...

LOL! I was thinking of that too!