Proenza Schouler for Target

[rollagasper]

i hope this is true... i really hope this is true. I love proenza schouler. I like luella bartley, but her stuff seemed kind of too "young" for me and i think i would enjoy schouler much more.

[lucy92]

from wwd
http://wwd.com/search/article/105466...ey%26%23034%3B


In recent months, there has been speculation about the duo mulling a deal to create a collection for Target's Go International program, which launched in February with a capsule collection by London designer Luella Bartley. Addressing the rumors, McCollough said: "As of now, we are focused on Proenza Schouler. We're not working on any secondary lines or working for other people." (Last year, the duo designed a limited-edition watch for Movado.)

Hernandez added that if any brand offered them a deal that "would help our own business, we would entertain it."

[softgrey]

not a rumour...

...

[softgrey]

and NOT the only young american designer...

[Stylebites]

Even though I'd be the first on-line to buy PS for Target, I have to wonder if it's the best brand strategy right now. They're relatively new designers, establishing their place in the mid-range RTW. Why mess that up with creating a cheap line? Do PS really think Target teens are going to grow up to be loyal customers.

Then again, I'm sure that there would be a lot of money in it for them...that might be incentive enough!

[lucy92]

yippee, thanks for the hope softgrey.
god, i am loving target more and more each day...

[aldn]

Originally Posted by raquelsfca

Steinbeck for Star Magazine
I.M. Pei for McDonald's (new stores)
Lacroix for Walmart
Versace for Forever 21
Corbusier for Ikea
Cartier for Swatch
Coca Cola for Shasta
Rolls Royce for Hyundai
Dyson for Eureka

OK, I am out of control, but there are so many possibilities!
Cheers, Rachel

Have you seen the new McDonalds?! And Rolls Royce for hyundai...I think thats a lil extreme but a good laugh!

[aldn]

Originally Posted by bagsnthings

I think if Target seriously wants to get into the "cheap chic" pot with H&M; they are going to have to separate their apparel from their other items.

I think that Target should definitely think about modifiying their existing store and building the newer stores with a separate entrance and area for apparel and set up that space like a H&M, TopShop and Zara.

This would "change" the shopping experience for alot of people and perhaps incline budget fashionistas to look at Target as another viable cheap chic option as well as setting the scene for further credibility when it come to courting designers like Proenza and the like.

I actually thought about that too. They could never match Zara though. I love me Zara. I would buy almost every item in that store if I could fit it. Maybe they should also change the name.

[lucy92]

i think it would be nice if they could set up temporary stores in fancy downtown areas like soho with just clothes. i think that would get a lot of foot traffic.

in fact, walmart set up a temporary store in a south beach fancy shopping area with their "metro 7" clothes recently. they did not disclose to the shoppers that the items were from walmart.

but target would have no such stigma.

[kimair]

it looks like this could be a go for spring...from wwd...

Behnaz Sarafpour's collection for Target's Go International program won't hit the retail floor until the holiday selling season, but the mass retail chain already seems to be working on its next Go guest designer. Make that two, actually. Industry sources indicated Target will be staying in New York for an extra season with Proenza Schouler's Jack McCollough and Lazaro Hernandez designing a capsule collection, most likely for spring. Target is notoriously tight-lipped when it comes to disclosing information about its strategies. Reached via e-mail, a spokeswoman wouldn't confirm or deny the Proenza Schouler line for Go International, and only said: "Target has no announcement on additional designers participating in the Go International program at this time."

[softgrey]

yaya...it is a GO!...
everyone knows about it...
...

[Trista]

Wow. I'm really excited to see those pieces and Paul/Joe just came out.

I can't wait until October 29th when Behnaz Serafpour's collection is launched.

[lucy92]

yay...my day has just been made!!!

go to the target.com/go and after the behnaz stuff comes up click on "about go". look at the images of the next designers.

im 99% certain its PS. what does everyone else think??

[esquire]

When Dior, Versace, Chanel & Valentino are planning to do H&M or Target? does anyone knows?

[gius]

^ It definitely is them!! There is a photo of them and that is the silhouette of it!!! For sure! >< LOL