Rei Kawakubo / Comme des Garcons for H&M Designer Collection

[bearbrick]

also.........when i say YSL i meant YSL pre Gucci ...........!! and i also know YOHJI does alot of collabs .........esp for the japan market....Ys for living etc ..and with puma etc mandarina etc for the world.......BUT he is still such a creative force and oriiginal designer .....one of the greats ...long with Issey.

dover street market as mentioned on the earlier post .........yes it is a good idea ....but its usually empty and the staff there are having more fun than the customers...how could they survive ?.....yet a another marketing ploy to reinforce the CDG brand IMO ......and now using other good designers to as trojan horses ...clever...i do think she is clever

[ms-nietzsche]

Oh I see what you mean. But don't you think whether or not her substance is so-so is a bit of a subjective matter?

[Scott]

^it is subjective. i honestly see no substance to your theory. it all seems to stem from a purely personal preference and not a real clear reason. i mean you continue to speak of viv and ysl but haven't they done the same thing? as PoC said,vivienne hawks perfumes,has a very inexpensive bridge line in anglomania and she too also does commercially oriented projects. lest you forget her NINE WEST endeavour??? i mean,if you want to slam rei for doing h&m,how about that place....it must be like wal-mart to you.

[bearbrick]

Originally Posted by ms-nietzsche

Oh I see what you mean. But don't you think whether or not her substance is so-so is a bit of a subjective matter?

well to an extent it is subjective ....nietzche but like i mentioned earlier ......would one put Xuly Bet in the same league as the great Christian Dior himself or for that matter Givenchy ? .....Rei is in the fashion business .........so was Tom Ford.subjectivity is like taste can sometimes ..oddly enough be determined ...........though this is a discussion that is not for us to go into here.i am merely saying Rei us a very good at marketing ......some would say her stuff may be good and some would say it may be bad ...the difference is she is a good marketing her goods which ever.........not unlike a LVMH ......thats all....

[ms-nietzsche]

Originally Posted by bearbrick

well to an extent it is subjective ....nietzche but like i mentioned earlier ......would one put Xuly Bet in the same league as the great Christian Dior himself or for that matter Givenchy ? .....Rei is in the fashion business .........so was Tom Ford.subjectivity is like taste can sometimes ..oddly enough be determined ...........though this is a discussion that is not for us to go into here.i am merely saying Rei us a very good at marketing ......some would say her stuff may be good and some would say it may be bad ...the difference is she is a good marketing her goods which ever.........not unlike a LVMH ......thats all....

I don't think anyone is putting Rei in the same league as Christian Dior or Hubert de Givenchy. Fashion is a business, and anyone who is anyone in fashion is either extremely lucky or very good at marketing. From my understanding, your argument is that the other greats you mentioned (YSL, Westwood, Alaia, Yohji etc) have substance behind their marketing. IMO I think Rei does too. And honestly, people are much more likely to buy YSL, Westwood, Alaia and Yohji because of the brand name rather than Rei.

[ohbittebitte]

I cannot wait for this collection!

[wheneveriwakeup]

I was hoping this would be terrible because there is no H&M
near me for hundreds of miles..
but alas, it's fantastically done & so very Rei...
I'd love to see it in person...
& buy it, of course...
Damn it!

[Scott]

^i feel you

one last thing on this topic of comme and marketing...i still think it's incredibly hypocritical of you,bearbrick,to hold one in such a high regard and lambast the other when ultimately they do essentially the same thing. so your arguments have no basis. and as ms-nietzsche pointed out,the only difference i think is actually distinct here is that people who actually buy from the comme umbrella are those that are genuinely interested in what she does and not the label emblazoned on it. which is not to say these other designers are not without their genuine fans but you are more likely to see a larger following based on their status.

and btw,bearbrick,rei isn't the only person that designs,you do realise....have you forgotten junya and tao,particularly? would you say the same of them too or that they're merely puppets under the marketing schemes of rei? that of course would be rubbish.

[ms-nietzsche]

Do we know what H&Ms get this collection yet?

[Mutterlein]

I agree with bearbrick for the most part. CDG is extremely conscious of their image and they know it helps sell all their wallets, perfumes, play polos, etc. Yes, they do have their runway collection every season but to be honest I haven't found any to be that relevant in the past several years.

Certainly there's talent behind the label and this collaboration is a godsend to all of us that appreciate the CDG aesthetic but can't afford it.

[Street_a_Licious]

so... wait... you guys think that the worse the fit, the better? that a badly fitting garment is desirable?

like

"omg, this fits like sh*t! i look dumpy in it. i need it!"

?

[ms-nietzsche]

^Not everyone likes Alaia/Herve Leger style fit.

[wheneveriwakeup]

I think it is rather rude to say there is no substance behind
Rei's approach to marketing...
This H&M collaboration is a fine example of how serious she
takes these endeavors...
She may have her missteps when she starts to rely solely on hype & prestige
(cdg play anyone?), but for the most part, she is a woman of integrity
who rarely compromises her vision or point of view for the sake of $$$..
She may not be everyone's cup o' tea & that's fine -
it makes life all the more interesting, but to discredit her work
based purely off assumptions and a personal bias is ridiculous, imo..
I think she is an inspiration to anyone with an interest in design...
You can be successful and still maintain a sense of self...
It is a beautiful position to be in, I think...

[bearbrick]

Originally Posted by Mutterlein

I agree with bearbrick for the most part. CDG is extremely conscious of their image and they know it helps sell all their wallets, perfumes, play polos, etc. Yes, they do have their runway collection every season but to be honest I haven't found any to be that relevant in the past several years.

Certainly there's talent behind the label and this collaboration is a godsend to all of us that appreciate the CDG aesthetic but can't afford it.

first of all ....mutterlein its a relief to know you havve obviously read my posts and understood it .......completely .......as its very clear many posters replies to the subject raised were off point and did not seem to comprehend what i wrote..........in the first place........

never denied rei had talent ........in fact i said she is a master of marketing....of course also talent in design too .....but iMHO ......[ now thats a subjective take .....] her gennius comes from the marketing ...and her .......enigma and aura which is ..i am saying a marketing tool ....is used to the hilt eg .........read teh H &M write ups.........

marketing is para mount to a fashion companys success nowadays ........eg lvmh et al ..........what i am merely saying is ..lets not confuse the two too much....and worse of all the personality cult that comes as a by product .........

[bearbrick]

Originally Posted by wheneveriwakeup

I think it is rather rude to say there is no substance behind
Rei's approach to marketing...
This H&M collaboration is a fine example of how serious she
takes these endeavors...
She may have her missteps when she starts to rely solely on hype & prestige
(cdg play anyone?), but for the most part, she is a woman of integrity
who rarely compromises her vision or point of view for the sake of $$$..
She may not be everyone's cup o' tea & that's fine -
it makes life all the more interesting, but to discredit her work
based purely off assumptions and a personal bias is ridiculous, imo..
I think she is an inspiration to anyone with an interest in design...
You can be successful and still maintain a sense of self...
It is a beautiful position to be in, I think...

....and i think its very unfair of you to comment on my post without obviously reading it properly......ON THE CONTRARY..........i think Rei K is a marketing genius !! .........

dont comment if you dont read ..