Rei Kawakubo / Comme des Garcons for H&M Designer Collection

[shutterbug]

I am definitely lining up for this one. Unless it'll be watered down and gimmicky. Can't wait for photos!

[shopping247]

I just got my email stating the collaboration. This will be interesting to see!

[Scott]

hahaha...sayan....that kills me. that actually makes me wonder whether the line will be mainstream offensive and she's doing some kind of ironic twist.

[mishahoi]

Originally Posted by Spike413

Oh god, this means I'll have to camp out 24 hours before hand. If the Cavalli sold out within hours, imagine what this'll do!

No, this means I'll be the one camped out 24 hours beforehand! Tomorrow I am calling to demand to know who is doing press to get on that list!

[wheneveriwakeup]

I totally agree, Scott.
Rei seems to be utterly fascinated by commercialism
as well as consumerism...
This collaboration was inevitable, rly...
I too am hoping it won't be as dire as CDG play...
Always seemed to be an unfriendly joke, tbh...
However, if it's intriguing, it may very well be the most
successful H&M collaboration to date, I think...
Thanks for posting guys!

[i-love-polkadots]

anyway...it's rei going to extremes!
and: she did children's before, but only for the Tokyo store if I remember right.

[writergal28]

Interesting note: Rei is the second woman (Stella was the first) and the first Japanese chosen to do the H&M designer line.

[sill]

I will skip school for this, muhe. I can't wait to see what it looks like! Much more exciting than Roberto Cavalli..

[pucci_mama]

I really can't believe it ..


And I'm also wondering if some people will give up their hardcore opinions on designer collaborations just because it's Rei.

[JuiceMajor]

WOW...am sure looking forward to this!!

[Scott]

i've never really been against these collaborations myself. only when they lose their spirit am i critical. and i hope this turns out great because i adore rei and i trust her motives. and i think anything to allow her aesthetics more access to true fans of her work that can't exactly afford the main lines,it's a brilliant idea. that is,if it will be anything like the main collections. as WiW said,if it's anything like Play or just graphic t'shirts i will be rather disappointed.

[Mutterlein]

I've ranted about it before but Rei is no stranger to commercial products. For all the conceptual and abstract ideas she puts on her runways there are scores of PLAY polos, Tricot sweaters, cologne, wallets, and many other uber commercial merchandise. She's not lying to herself about running a business and perhaps it's with this awareness that she often staunchly opposes calling herself an artist.

I don't find working with H&M too surprising in that sense. I hope however Rei takes it as an opportunity to innovate this niche rather than, as Softgrey mentioned, use it to sell more embellished t-shirts and other easy and not nearly as provocative clothing.

I'm pretty sure I'll be calling off work on the release day.

[ApertureRomance]

I can't wait

I'm not sure how it will be balanced though , I really hope it isn't just t-shirts.

[Scott]

does anybody know when the release will actually be? i might be in paris at the end of september but if it's out in the summer i might have to visit some relatives in boston just so i can check it out...hehe

[Pastry]

i'm in a state of shock...
good points here,. though. it didn't occur to me at first, but this does have the potential to be painfully commercial. all i know is that this might be epic..