Roberto Cavalli for Target Australia

**lucy92** · 21-08-2012

TARGET has turned to exotic designer Roberto Cavalli to bring fashion from the "French Riviera to Wagga Wagga." Known for his sexy, supermodel-ready designs, including a penchant for animal print and embellishment, the Italian designer's collection will range in size from 8 to 16 and be priced from $49 to $129.
The store aims to fill the gap between budget retailers and higher-end fashion houses of David Jones and Myer.
"We're looking to occupy the space between the big discount stores and department stores," said Target managing director Dene Rogers.
"We think there's demand by Australians for affordable, luxurious and fashionable products. And we want to be a complement to Kmart, not a competitor, from [our parent company] Wesfarmers' perspective."
Target's first glamour offensive is the reinvigoration of its Designers For Target initiative with Italian maestro Cavalli kick-starting it.

"I'm hoping we can bring fashion from the French Riviera to places like Wagga Wagga," said Rogers.
The collection will be exclusive to Target in Australia, and will launch on October 31.
Thereafter, the initiative, which has been occasional at best since its first Stella McCartney collection in 2007, will increase in frequency to four or five collections per year, including overseas and Australian designers.
"It'll probably be a little bit more weighted towards international designers because of sheer numbers," said Rogers, adding that they were already in discussions with three more designers about collaborations, with the next collection likely to launch early next year. GLYNIS TRAILL-NASH

The Sunday Telegraph

**lucy92** · 21-08-2012

large HQ image

shop.target.com.au

lepetitcouturier · 21-08-2012

Roberto Cavalli is honestly the tackiest designer out there, high fashion or high street. His stuff is already awful and now there's a high street version? Thank god it's not in America.

Street_a_Licious · 21-08-2012

doubt it'll be as good as the H&M collaboration

**saann** · 21-08-2012

Finally, Cavalli will be sold in the price range it's worth

**ChrissyM** · 21-08-2012

that look on karolina actually doesn't look so bad

Littleathquakes · 21-08-2012

Quote:

Originally Posted by saann

Finally, Cavalli will be sold in the price range it's worth

ZING!

**lucy92** · 09-10-2012

target.com.au + marloperry

dsamg · 05-11-2012

So tacky.

Phuel · 06-11-2012

This collaboration will be as generic as possible-- and tacky, it seems. But to be fair, even if his clothes and image are coveted by the Eurotrash and Guidette-types, the quality and construction of his mainline is extremely exquisite. If I were to see his beaded pieces, or jackets, I would be very impressed with the level of craftsmanship. Unfortunately, once I know it's Cavalli, I can't shake the tacky branding of this label.

I'm no Cavalli fan, but he does seem to get an unfair dismissal around here, while the like of Alexander Wang and Prabal Gurung are praised, even though they are just as tacky and cheap-looking-- and less well-constructed, might I add.

happycanadian · 07-11-2012

KK looks gorgeous in the campaign. And as summer approaches in Australia, I can see those lightweight printed dresses being a BIG hit

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21-08-2012	2
lucy92 V.I.P. Mod Squad Leader Join Date: Sep 2005 Gender: femme Posts: 11,574	large HQ image shop.target.com.au __________________ Large Avatars for Everyone!

21-08-2012	3
lepetitcouturier front row Join Date: Aug 2011 Location: Virginia Gender: homme Posts: 441	Roberto Cavalli is honestly the tackiest designer out there, high fashion or high street. His stuff is already awful and now there's a high street version? Thank god it's not in America.

21-08-2012	4
Street_a_Licious V.I.P. Join Date: Oct 2003 Location: Vienna Gender: homme Posts: 10,286	doubt it'll be as good as the H&M collaboration

21-08-2012	5
saann I don't know Mod Squad Member Join Date: Sep 2005 Gender: femme Posts: 6,046	Finally, Cavalli will be sold in the price range it's worth

21-08-2012	6
ChrissyM girl who fell to earth Mod Squad Leader Join Date: Apr 2005 Location: Boston Gender: femme Posts: 18,338	that look on karolina actually doesn't look so bad __________________ ♥ tFS 2013 READING CHALLENGE ♥┃CURRENTLY READING ▸ The Art of Fielding by Chad Harbach┃COMPLETED ▶ 5 of 25┃

09-10-2012	8
lucy92 V.I.P. Mod Squad Leader Join Date: Sep 2005 Gender: femme Posts: 11,574	target.com.au + marloperry __________________ Large Avatars for Everyone!

05-11-2012	9
dsamg fashion insider Join Date: Aug 2012 Location: Adelaide, Australia Gender: femme Posts: 2,377	So tacky.

06-11-2012	10
Phuel backstage pass Join Date: Feb 2010 Location: Canada Gender: homme Posts: 503	This collaboration will be as generic as possible-- and tacky, it seems. But to be fair, even if his clothes and image are coveted by the Eurotrash and Guidette-types, the quality and construction of his mainline is extremely exquisite. If I were to see his beaded pieces, or jackets, I would be very impressed with the level of craftsmanship. Unfortunately, once I know it's Cavalli, I can't shake the tacky branding of this label. I'm no Cavalli fan, but he does seem to get an unfair dismissal around here, while the like of Alexander Wang and Prabal Gurung are praised, even though they are just as tacky and cheap-looking-- and less well-constructed, might I add.

07-11-2012	11
happycanadian V.I.P. Join Date: Mar 2005 Location: Toronto Gender: homme Posts: 5,691	KK looks gorgeous in the campaign. And as summer approaches in Australia, I can see those lightweight printed dresses being a BIG hit __________________ Mark me: Rio de Janeiro will be the city of the new decade.