The Row : from Mary-Kate and Ashley Olsen

[TheKiwi]

I'm very interested in how this collection is going to turn out. I can't wait to see photos!!!

[asow007]

Apparently no press are allowed at their show, do you think that includes any photographers?

[JunyaSchick]

^^I´m also very interested... havent seen any piece... pics?

[rainy_spring]

No press? How are they supposed to spread the word and get people buying if we can't find out anything about it!?

[legaldiva]

This is so fascinating. I doubt I'll buy any of it, but all the hype sure is fun.

[Meg]

I probably wouldn't pay their prices for cashmere leggings since i could get the same quality elsehwere cheaper but leyla any word on how it went?

[thefashionista]

so exciting. if i can get my hands on any of the stuff i will definitely get some of it...i love their style, so it's a no-brainer. i wonder what the quality will be.

[TheKiwi]

No press? Well maybe they're hoping this will create a lot of hype for them, but I think it'd be smarter to release photos... Maybe just because I want to see it so bad.

[KaraDanielle11]

So Barney's NY carries The Row right? Is it on sale already?? Do you think that the Boston location of Barney's NY carries The Row?? I'd like to get a good look at it.

[Olivia]

why wouldn't they allow press? that's not going to get them anywhere... maybe they want to start off low key so that people don't talk about it and discredit it as something teenie, like what they've been doing all their lives.. (not that i don't love them haha)

[phoejay]

i think the row is their label which will be showcasing "tees" based from construction of a couture...

i cant wait to have some!!!!

[serenade]

Can't wait to hear/see more of this The Row thing!
So, it's just Ashley? Mary-Kate's not part of it?

[asow007]

I believe MK's a part of it, as well as another friend of theirs. There was an article in Teen Vogue (I think) about it a while back, I think it's posted here.

[kuba01]

Originally Posted by Olivia

why wouldn't they allow press? that's not going to get them anywhere... maybe they want to start off low key so that people don't talk about it and discredit it as something teenie, like what they've been doing all their lives.. (not that i don't love them haha)

Exactly - ultimately if they want their brand to be successful, they need to sell and turnover profit. Although they don't need the money, it will still prove whether or not they are serious about "The Row" as a business.

[frieda]

I really wish they would publicize this more, get the press involved. Does anyone know when it's going to be available at Barney's Co-Op? Because I heard it's only selling there.