The Row : from Mary-Kate and Ashley Olsen

[Thefrenchy]

The Row to do jeans for Spring 2010



Mary-Kate and Ashley Olsen held their Spring 2010 showroom presentation for The Row today, and Who What Wear's Katherine Power Tweets: "such great jackets and for the first time, jeans! They look like vintage levis, so good." O magazine's Adam Glassman snapped a picture of a mint green cardigan from the collection.

TWITTER.COM/THEREALADAMSAYS + FASHIONOLOGIE.COM

[nicestthing]

like the cardigan. amazing colour.

[rochasfille]

Mmmm...can't wait to see the jeans and hopefully get my hands on a pair!

[classicalbang]

The Olsens Enter the Eyewear Game

They’ve set trends with their bold eyewear style and now Mary-Kate and Ashley Olsen can step out in their own shades.

The designers are launching an eyewear collection for spring under their luxury label The Row, produced in licensed partnership with Linda Farrow Eyewear.

Retailing from $325 to $390, the collection features four styles: a classic metal aviator, an oversize square frame, vintage-inspired brow-line rims and a pair of round shades taken from the Sixties. The company declined to specify financial expectations or anticipated points of sale, noting only that it will target its current retailers, including Barneys New York and Bergdorf Goodman.

“We’re testing the market first and obviously these are four very different silhouettes, so we’re seeing what people are responding to and we’ll open up a couple more silhouettes for fall,” Ashley Olsen said. “We tried to find certain pieces that look good on more than one face, to pay close attention to how they fit certain faces and make them wearable at the same time.”

The Olsens are no strangers to the accessories market. Other than making their own mark with innovative, sometimes over-the-top self-styling, the pair also collaborated with Robert Lee Morris on a costume jewelry collection under their contemporary label Elizabeth and James. They may add additional categories to The Row, such as footwear and handbags, but added that for now, they have their “hands full.”

“Designing eyewear was definitely more complicated than we thought, and of course we wanted to be extremely hands-on,” said Mary-Kate. “From what I understand, the first year with eyewear is figuring out what the process will be like for us specifically. I think everyone does it differently, whether it’s looking through old materials or archives or working with drawings and measurements.”

London-based Linda Farrow produces eyewear for edgier, niche fashion lines, such as Bernard Wilhelm, Dries Van Noten and Jeremy Scott. Managing director Simon Jablon said the firm prefers to partner with labels that have “different personalities,” adding The Row was a compelling opportunity.

“[The Row is] selling in the best stores and is worn by people who are decision makers, so for our eyewear to be associated with them is fantastic,” Jablon said. “Mary-Kate and Ashley know what they want, so it doesn’t feel like a standard licensing deal in that they really are hands-on. They’re also fashion forward and innovative, which makes it exciting for us.”

wwd.com

[JunyaSchick]

finally!

I always thought eyewear would become the next step for the Olsens, specially in The Row.

[rainy_spring]

haha you would have thought eyewear would have been one of the first things they did - just because they are so known for the big sunglasses thing. these look nice, good on em!

[leyla m.]

highly recommend the eyewear!

[Gab89]

Love the eyewear! Finally!!

[Thefrenchy]

STYLE.COM

[classicalbang]

A couple more pictures from their sunglasses line....





fashionologie.com

[sergeantkero]

the first two sunglasses that i saw were on the post #2599, i thought.. geez... man.. dont know what to expect, but after seeing the others... i kinda like it.. i love the aviator on #2604 and also #2605.

[VersaceLuva586]

So cool, it's really great to see them branch out even further!

[rochasfille]

Loving the aviators with the double bridge (nice alternative to the Ray-Ban Outdoorsman - much more feminine) and the rounder frames. I will more than likely go first for the round tortoise frames with the black temples - the contrast and detailing on that pair is spectacular. Does anyone know when these are slated to hit stores??

[honeyisle]

Can anyone tell me what The Row stands for? I always wondered. Is it an homage Savile Row or Rick Owens or something else?

[pingy1030]

It is an homage to Savile Row, yes.