Simply Vera : Vera Wang for Kohl's

[novella]

^ The ads look amazing. Thanks for posting them.

I hope the collection looks just as lovely in person!

[ilaughead]

These are very promising. Very whimsical, too.

[PerfectPerfect]

I want one of the hats!

[kahlilg]

I cannot blame Vera for wanting to be more of a household name and be a part of the "high fashion for the masses" movement that is so popular right now, but Kohls? Why not Macy's or Target?

[kahlilg]

From what I see here though, it looks very promising.

[MaPommeCherie]

Originally Posted by kahlilg

I cannot blame Vera for wanting to be more of a household name and be a part of the "high fashion for the masses" movement that is so popular right now, but Kohls? Why not Macy's or Target?

That's what I was thinking! But maybe... maybe... she doesn't want her clothes to hang next to clothes "designed" by the likes of J.Lo, Kimora Lee, etc, etc.

[softgrey]

Originally Posted by kahlilg

I cannot blame Vera for wanting to be more of a household name and be a part of the "high fashion for the masses" movement that is so popular right now, but Kohls? Why not Macy's or Target?

well- for one...the target stuff is 'younger' designers and just capsule collections...
whereas the thing she is doing with Kohl's is a longterm arrangement...

macy's?...
that's generally a higher pricepoint...and i don't know if they are doing so well financially...

plus- i am sure that kohl's approached her...and not the other way around...
apparently it was a very good deal from a financial perspective...
if you read the articles that have been posted in this thread you can clearly see why it is an appealing deal for ms wang...

[Fabulyss]

Wow, I'm really getting excited for this

[lucy92]

i can't wait to get some of those winter hats!
and i cant wait to see the 8 page ad in the new september magazines.

i think the quality of this will be better than the capsule collections for target. and it is a much higher price point. i have high hopes for it.

[kahlilg]

Originally Posted by MaPommeCherie

That's what I was thinking! But maybe... maybe... she doesn't want her clothes to hang next to clothes "designed" by the likes of J.Lo, Kimora Lee, etc, etc.

Touché

Originally Posted by softgrey

well- for one...the target stuff is 'younger' designers and just capsule collections...
whereas the thing she is doing with Kohl's is a longterm arrangement...

macy's?...
that's generally a higher pricepoint...and i don't know if they are doing so well financially...

plus- i am sure that kohl's approached her...and not the other way around...
apparently it was a very good deal from a financial perspective...
if you read the articles that have been posted in this thread you can clearly see why it is an appealing deal for ms wang...

Kohls is just so random to me. The last thing I think when I think Kohls is clothes, let alone something that is actually fashionable. I understand why Vera would do it, but in the end I think it would be more beneficial for Kohls.

But yeah you're right and I read more on it after I commented.

[manolocraver]

I couldn't find it on Kohl's website ...

[Madhuri]

The gold brocade skirt was in this months Allure with Catherine Zeta Jones on the cover. Its retail is $68 US dollars.

[lucy92]

the gold skirt is also in the new issue of glamour with claire danes and queen latifah on the cover.

there is also an 88$ silk dress with fluttery sleeves. it looks great!

[nogoodforme]

not sure if this was mentioned yet, but the new teen vogue with anne hathaway on the cover has a feature with vera wang's daughters wearing pieces from the simply vera line...

[seanutbutter]

The prices aren't as low as I expected. I certainly wouldn't pay $70 for a skirt.

In any case, seeing a designer as prominent as Vera create cheaper alternatives is a refreshing move, even if the clothes in question aren't as cheap as some would like.