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10-10-2012
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Quote:
Originally Posted by softgrey View Post
Yah-
I've been wondering if Coming Soon is even going forward...
with this new project and the Regulation line set to be in stores for Spring, I'm not sure I would be going forward with Coming Soon if I were running the company...

I too think these new projects are more successful in terms of expressing a clearly defined point of view than Coming Soon ever has been...

PR and promotion was also an issue with Coming Soon though and I have to think $$ is part of that...

i hope they have a more aggressive PR team in place now with this new business partner and it's definitely helpful that Yohji gets out in front of the media the way he has been doing...

He is really the best marketing tool they've got...
all hail Yohji...
.........

i confess...
i am confused by that furry wallet thingie.....
and leopard print keeps reocurring...
first at Y-3 and now here...
...
To be honest, I'm not even sure whether Coming Soon is actually still up - I haven't seen anything from them, it wouldn't surprise me if they had eventually decided to fold the line in it's entirety - McQ is for a few seasons back under the umbrella of the house of McQueen's direct guidance and they've proven with hiring someone as Alistair Carr that they are looking to build a serious focus on the line, something it's never had when it was licensed to Sinv, the same people that also produced and distributed Coming Soon.

I can only assume that Yohji Yamamoto (the company) suffered a lot in the last 5 years or so under a lot of mismanagement, besides the unfavorably high Yen currency that made both Y's and the mainline collection's prices rise so considerably high that they were almost exactly alike - I'm not sure why, but for some reasons, Junya Watanabe still keeps a somewhat regular high-end pricing next to Yohji, how they do I don't know as they both manufacture in Japan and what Junya is doing isn't exactly 'simple' to manufacture, either.

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10-10-2012
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I like it it looks loose but very stylist.

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18-11-2012
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