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09-12-2011
  541
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Latest interview in The Financial Times:

Quote:

Victoria Beckham, fashion designer

By Vanessa Friedman



Last September, Victoria Beckham’s critics were fed a fine meal out of their words when she moved from start-up fashion brand to full-fledged contender, eschewing her former small collection presentations for a runway show at the imposing New York Public Library. She also launched a second line, entitled Victoria, as a companion brand to her eponymous ready-to-wear line. In doing so, she proved the celebrity-turned-creative director is not a joke any more – it’s a job description. Thus she paved the way for a new kind of designer to emerge: one without the usual art school background, but with an education of an entirely different kind.

‘I’ve been told numerous times that I’m a very polarising figure: some people like me and some really don’t’
Consider. After shooting to fame via the manufactured bubblegum group that was the Spice Girls and marrying into the pop culture lexicon, Beckham confounded the style set by declaring she wanted to move from iconic wearer of clothes to actual designer of clothes, and launch her own fashion line. “Hubris!” the world responded, citing Jennifer Lopez’s failed Sweetface womenswear collection. “Look what has gone before. A celebrity fashion line will never work.” Especially not a ready-to-wear line with aspirations to compete at the highest levels in New York, London and Paris.

And yet, since its birth at New York fashion week in 2008, just in time for the recession, Victoria Beckham-the-brand has defied all retail trends. Turnover had grown 120 per cent each year for the last three, and the brand is now sold in 107 stores around the world. Last month, she won the Designer Brand Award at the British Fashion Awards. It is because of Beckham that critics and buyers who in the past might have dismissed such brands with a snort and a raised eyebrow, now know to do so could be a very big mistake.

Has your success surprised you?

As much as I believe in what I do – and love it – the assumption has always been that when times are hard people buy luxury brands that they know, that have a history and have proven themselves over time. The fact that people have been willing to invest in me makes me feel quite blown away. I was very aware of all the preconceptions about me and what I was doing when I began. The summer right before we launched I was on holiday with David in Spain, and I remember being on the phone with Simon [Fuller, her backer], and saying, “I’m really nervous,” and he said, “You have nothing to be nervous about. As long as you enjoy what you are doing, and do your best, you have nothing to prove.” And then Marc Jacobs told me, “This is not about being better than anyone else or competing with anyone else; it’s about competing with yourself.” I have always thought that was very powerful advice.

How much of the consumer’s ‘investment’ do you think has to do with you, and what you represent, and how much has to do with what you make?

I’ve been told numerous times that I’m a very polarising figure: some people like me and some people really don’t. I also know that when I wear one of my dresses, it helps sales – there’s a quite direct numerical relationship – but I don’t like to rely on that. I am quite happy that now my reviews are really all about the collection, they are not about me. From the beginning I didn’t want people to confuse Victoria Beckham the brand with the surname Beckham. I wasn’t just going to throw money at it. We have always had very strict budgets. One of the steepest learning curves for me has been understanding that every seam or pocket I add has an equivalent effect on the price of a garment.

Last season was your first full-fledged show; previously you held small presentations in which you narrated each collection. Why the change?

We never consciously planned for me to talk through the collections in the beginning; it just happened that way by accident. I think the bottom line is: I talk a lot. I couldn’t help myself. It was very important to me that people really understood what I was doing: the fabrics, the seaming, the corsetry, the cut. I am a big believer in going with my gut. I don’t really do any market research, though I do really enjoy and believe in private in-store events where I meet my customers. I’ve done them in Harrods, Selfridges, Neiman Marcus, Russia – I like to really get into the fitting room with a woman and put her in a dress and see what she says. As someone who has often had to have things tailored in the past, it’s important for me to know where you might need more of a seam allowance, for example. The goal is to make things easier.

Do you feel a responsibility as a female role model?

I very much believe in women and supporting women, and one of the reasons I wanted to get into fashion was to make women feel good about themselves. I’d love to think I made someone’s dream seem possible, but with four children and a husband and a full-time job, I see my value more as being an example of a woman who is facing all the different pressures most women are. The hardest job in the world is being a working parent.

How do you manage the work-life balance?

It’s very difficult. It’s by far the most difficult part of my current situation, and it’s getting more so, as the business grows. I’m very lucky with David, though: he really supports me; he’s never been the kind of man who expects me to be home cooking dinner every night. Everything we do as parents is shared. Every morning, I take one boy to school; David takes the other two. I pick one up in the afternoon, David picks up the other two, or vice versa. In between, I work, but baby Harper goes with me everywhere; if I’m there, she’s there. I’ve been in meetings where I’m changing a nappy.

Are you planning a line of children’s clothes, as rumoured?

No – I am not sure where that story came from. I think it must have been because I had a little dress made up for Harper in one of the prints from the Victoria collection [a cat print]. That’s certainly not on the table at the moment. What we are looking at is doing our own retail, and we are researching different cities at the moment. When you look at our sales geographically, we are spread almost equally throughout markets, so it’s not immediately clear where we should start. We are also planning to launch e-commerce by the middle of next year.

Are you going to stay in LA?

Ooooh, that’s a good question. I love our life here, and even more importantly, my children really love it here: they have great schools, great friends. Having said that, it’s not easy when you live in Los Angeles and your team is in London and New York. I often get up ridiculously early to do video conferences with the UK. Sometimes I start my day at 3am. I think in terms of the business, my aesthetic is more European – I’m a girl from London, after all – but my head is quite American. From the beginning, I wanted to run this as a business. While every season I know I need to push myself creatively, I am also very aware of what my retailers and customers want – which is often one of the signature dresses with internal corsetry. There’s a work-work balance as well.

Do you have any advice for other women?

I am absolutely obsessive about diary-keeping. I can tell you what I’m doing next June. It’s the only way I can make this all possible. The first thing I do in the year is get everyone else’s diary – David’s, the children’s – so I know when all his football games are, where they are, what the kids have to do, when the parent-teacher conferences are, and then I build my work schedule around that. Of course, some things are out of my control: if I have to be in New York for fashion week, I’ll miss something.

For me, it’s important to be respectful of everyone else’s time too. Sometimes you hear a designer say, “Oh, I was up until 5am the morning of the show changing everything around or finishing the clothes,” and I just couldn’t do that. It would make me too anxious, and it’s also not fair to the people around you. From the beginning, I thought I had to do this my way.
image, and text source: ft.com

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10-12-2011
  542
tfs star
 
Join Date: Dec 2011
Location: Cairo
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her bags look really classy and expensive , they're very simple but you'd recognize them if u saw someone carrying it !

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10-12-2011
  543
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After reading that FT article im even more in love with her <3

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11-12-2011
  544
rising star
 
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All the dresses are to die for! and the bags...!
I was surprised when I knew at her as a designer. Now I continue surprised because all her work continues stealing my breath.

Hopefully someday I could wear some piece of her collections.

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Viva la... Oh la lá!
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12-12-2011
  545
V.I.P.
 
Join Date: Mar 2006
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Dresses out and about on famous women:

Sandra Bullock


sbullock.net



Katherine Jenkins




katherinejenkinsusa.com



Tamara Ecclestone


celebrity-paradise.com




Jessica Biel


thecelebritycity.com



The Good Wife's Christine Baranski (love her )


wireimage.com



Florence Welch


ontheredcarpet.com



Kat Perry (in Victoria by Victoria Beckham)


justjared.buzznet.com



Eva Longoria


thecelebritycity.com



Jenny McCarthy


celebrity-paradise.com



Frieda Pinto


zimbio.com

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13-01-2012
  546
fashion elite
 
jackie_oh's Avatar
 
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Posts: 2,999
Nicole Richie

foro famous people

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13-01-2012
  547
trendsetter
 
TaylorBinque's Avatar
 
Join Date: Apr 2010
Location: Bangkok
Gender: homme
Posts: 1,019
One thing for sure, her designs are very flattering.

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15-01-2012
  548
rising star
 
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Michelle Williams wearing Victoria by Victoria Beckham






Celebrity Gossip.net & Popsugar victoria beckham

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15-01-2012
  549
V.I.P.
 
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Michelle suits this 60´s dress more than perfect.

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23-01-2012
  550
trendsetter
 
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Quote:
Originally Posted by Versace-Goddess View Post
Michelle suits this 60´s dress more than perfect.
i love that dress

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24-01-2012
  551
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^ It looks fantastic on her, and here is one more actress (from War Horse) Celine Buckens wearing it:


wenn.com

Julianne More in Victoria, Victoria Beckham as well


wenn.com

US ELLE, January 2012

The Victoria Principle
Victoria, Eveline, Fardau, Masha, Michelle & Zuzana by Terry Tsiolis




Clin d'oeil, January 2012



UK Vogue, January 2012



Vogue Japan, February 2012



Gotham Magazine, February 2012
Chanel Iman by Gavin Bond


All Images from Zinio.com

Teen Vogue, February 2012
Zuri Tibby by Jason Kibbler


fashioneditorials.com

UK InStyle, February 2012


storemags.com

Harper's Bazaar Latino America, January 2012
Giedre Dukauskaite by Esperanza Moya


Models.com via Northern Star

Ponystep Magazine
Susanne Deeken by Paul Wetherell


Mapltd.com

Good Housekeeping, November 2011,
Katherine Jenkins


worldmags.com


Elle Russia, October 2011
Olga Krutaya by Asa Tallgard


ebook30.com

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15-02-2012
  552
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Victoria Beckham AW / 2012 Redy To Wear Full Runway Video [ HQ ]

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16-02-2012
  553
V.I.P.
 
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Window displays, and an installation at Harvey Nichols in London for her Victoria, Victoria Beckham line.




Hqs extracted from Vogue.co.uk

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17-02-2012
  554
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After the last show I have to say Victoria's pretty good at what she does. It's the one case of celebrity designer where I think it truly has worked. Not just as a concept, but as a real designer.

Make no mistake - it's not really my cup of tea most of the time - but she has a defined signature....that's rare.


Last edited by iluvjeisa; 17-02-2012 at 09:02 AM.
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17-02-2012
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^ I know what you mean, one doesn't even have to like her aesthetic in order to recognize that in the way she is running her brand as of now, is the right way. I think the most of her success has come from the fact, that she has so much control. And if she isn't feeling something its not going out under her name. A total control freak, kind of like Tom Ford (just business wise, he is a legend of course!).



The reviews for her last collection were epic, even Cathy Horyn liked it. Here are two:



Quote:
by Sarah Mower

So, Mommy’s in the kitchen in L.A., and one of her boys runs in from baseball practice, and she looks at the collar and the stripes on his shirt, and his socks, and she thinks: “I’ll put that in my next collection!” Score, Brooklyn Beckham! Victoria Beckham, to put it mildly, is a female designer with quite a few sporting influences in her house. What with her three sons and a soccer hero for a husband at home, there have to be a lot of uniforms making their way through her laundry room. Not that the Beckham fashion fixture held at the New York Public Library on Sunday morning read as a literal sport collection in the slightest. There’s nothing one iota of casual about her superfitted multipaneled sheaths, her shirtdresses with flat, turned-down collars, or the band-box smart military-influenced coats—except, maybe, the ribbed socks poking out of the chunky-heeled Christian Louboutin ankle boots. But then again, Mrs. Beckham is a polished lady, and the clothes are truly about her, and her life. “There isn’t one thing in the collection I wouldn’t wear myself. I want to wear everything!” she exclaimed afterward. A proper, perfectionist job she’s making of it, too.

It’s always good to see a collection with an authentic, personal integrity about it. Victoria Beckham has schooled herself in the skills of cutting and fitting from scratch—and with the help of a top-notch team assembled in London. The way contrasting horizontal bands were set into dresses, dissecting the body at flattering points, was faultlessly done, and her control of the use of luxury signals, like the shiny python on a shirt-collar or in the lining of a khaki coat, is well-judged—there but not ostentatious. All this is being discreetly accomplished under the superdiscreet management of Simon Fuller of XIX Entertainment, who was at the show. Also in the front row, for the first time, was her husband David, taking pictures. “I don’t think he realized I have a proper job till now,” she joked backstage, as David juggled the new addition to team Beckham, baby Harper Seven.

In her insistence on developing slowly, and gradually earning respect, Mrs. Beckham has scarcely put a platformed-foot wrong. Still, now that the fashion world is showing her acceptance—she won the Designer Brand Award at the British Fashion Awards in 2011—perhaps she should dare advance her case further. Seeing a few evening looks would have been nice to round things off. But kudos to her: She has well-made clothes, and a strong identity already. Besides eagerly studying the properties of luxury fabrics, the even more fundamental lesson she’s taken to heart is the kind of advice always given to aspiring authors: “Write what you know about.” Victoria Beckham designs what she knows about—and only from that starting point can a coherent brand begin.

Vogue.com



Quote:
By Nicole Phelps

"I'm not pregnant anymore; these are the dresses I want to wear now," said Victoria Beckham after her excellent show today. The former pop star is so petite and in such great form you'd never guess she's had four babies. The models on the runway showed off equally trim mid-sections, but Beckham opted out of using the corsets that were an early hallmark of her label in favor of dense rib jerseys, canvases, and quilting techniques that suck it all in with the same power as old-fashioned boning and lacing.

The silhouette was familiar: long and as lean as you can get. But the collection's look was sportier, with contrast polo collars at the neckline of some dresses and bold stripes encircling the torso of V-neck styles. You can chalk up the new sensibility to her son Romeo's baseball outfits, Beckham explained. Toward the end of the show's 22 looks, a few shorter frocks with flippy cheerleader skirts marched out on flat ankle boots. It'd be a surprise to see the designer stomping around in that footwear, for sure, but the dresses' appealing, everyday ease felt of a piece with Beckham's elegant, sophisticated signature. A great-looking coat in olive green with black python collars and lapels was an argument for more outerwear next time around.

With the Oscars coming up later this month, choosing not to include any long evening dresses seemed like a missed opportunity. One possible explanation? Maybe she's working on something exclusive for Hollywood's big night.
Style.com

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