Yves Saint Laurent Mens S/S 10 Paris

[khyrk]

RISING SON: Stefano Pilati is still feeling cinematic. To present his spring/summer men’s wear collection for Yves Saint Laurent in Paris Wednesday night, he plans to screen a short film by Samuel Benchetrit, a French film director, actor – and the dashing other half of actress Anna Mouglalis. The house is mum on the plot, but the protagonist is Benchetrit’s 11-year-old son, Jules (and the fashion news will not be the launch of a children’s wear line.) Pilati also plans to stage a mini fashion show after the screening at YSL’s Rue d’Artois showrooms. Last season, Pilati featured a film by photographers Inez van Lamsweerde and Vinoodh Matadin that featured actor Michael Pitt.




Samuel Benchetrit filming his son, Jules, for YSL men’s wear.





wwd

[disco54]

not another F**** movie zzzzzz

[CharlottefromCA]

zzzzzZzz indeed

ugh w/e... as long as he doesn't do this for womenswear..

[dior_couture1245]

Great...another heinously pretentious film for YSL Homme...

[helmut.newton]

I'm sorry but the idea of having an 11-year-old boy in the presentation for Yves Saint Laurent is just completely and utterly ridiculous.

Children in high fashion can only work when it has an ironic twist ie. Marc Jacobs/Dakota Fanning. But for Yves Saint-Laurent?

Michael Pitt and the Inez/Vinoodh made sense. But a child? It's just bizzare and to be honest, pretentious on Pilati's behalf.

[Casualuxury]

Oh god, I can't even estimate how many of my hipster friends will post this on their facebook.

[Crying Diamonds]

No, children aren't allowed. Children should be banned from fashion.
I still have shuddering memories of some brat crying at least seasons Gaultier.
Why do people insist on creating these videos for fashion? They never show the clothes off well, and that's all anyone wants to see - vent your creativity though the clothes !

[BerlinRocks]

All I see is that Pilati is really trying to understand menswear in other terms of pure commerce !
He seems to think his MEN customers are far different from the WOMEN ! and perhaps more confident ...
He does video (instead of show) and barely advertise for menswear collections !! While on the other side, he does shows and Manifesto for his womenswear ...

I don't know if he doesn't care about menswear and just tries to do something different for them. or maybe he just has less budget for menswear !

About the child ... Well, why not ? We don't know if Pilati leaves freedom to his film directors or not. If he does, then he is not the one to blame ...

And about the video medium in fashion presentation, I think this is interesting ... the Gareth Pugh one was great ! And you could totaly see the outfits ! imo way better than on a picture from catwalking !!!!
Anyway, any real YSL customer would go and see in the shops !

[Jamess]

I prefer the idea of videos actually, they give way more insight into the designer's vision for people that care about it, and its much more modern way to show clothes than a 'styled' runway show. There will still be a presentation of clothes anyway.

It probably puts less stress on the designers to do smaller presentations, and costs less, so in an ideal world more time/money is spent developing the product.

[Thefrenchy]

Originally Posted by Crying Diamonds

Why do people insist on creating these videos for fashion? They never show the clothes off well, and that's all anyone wants to see

Couldn't agree more.

Anyway, any real YSL customer would go and see in the shops !

I guess you're right but unfortunately, not everyone live near a YSL store and would still love to be able to have a better look at the collection -- if you can't see them enough in the video.

[mackos]

Originally Posted by helmut.newton

I'm sorry but the idea of having an 11-year-old boy in the presentation for Yves Saint Laurent is just completely and utterly ridiculous.

Children in high fashion can only work when it has an ironic twist ie. Marc Jacobs/Dakota Fanning. But for Yves Saint-Laurent?

Michael Pitt and the Inez/Vinoodh made sense. But a child? It's just bizzare and to be honest, pretentious on Pilati's behalf.

SO true.

[BerlinRocks]

I guess you're right but unfortunately, not everyone live near a YSL store and would still love to be able to have a better look at the collection -- if you can't see them enough in the video.

I think Pilati says something like "It is important to make efforts when you really want something !"

- not sure about the real thing ... taz should say it better !

[Bengt]

Interesting... I hope that he boy could pull it off..
Can't wait to see the video..

[dee-ha]

i've been loving the YSL videos so far. THe point is he would always have a proper catalogue for the clothes anyway, so it's not like you wont be able to view every single outfit. Also, Alaia never has any catwalk shows or advertisements and people still lust over his clothes so i dont think it's much of a problem here.

[pen6693]

agh. dissapointment to the max. i wanted a runway show!