Zac Posen contemporary line coming soon

**softgrey** · 21-03-2007

wwd.com

Wednesday, March 21, 2007

POSEN'S CONTEMPORARY VISION: Zac Posen has been dropping hints about launching a contemporary sportswear line for a while. He first talked about it in January 2005, as reported in WWD. Although there's no line yet, Posen hasn't given up the idea. The designer, who appeared Tuesday at a trunk show for his fall 2007 collection at Saks Fifth Avenue in Beverly Hills, said he was hesitant to discuss the contemporary plan, but offered, "We're starting to build it up now for next fall. With [a contemporary line], you can really design for a wider demographic. You can build your top line up, and I feel that I can be even more creative. It's faster turnover. It's like MTV. No, it's like YouTube." Posen president Barry Miguel said of the contemporary line: "It won't be simply a level down from the collection. It will have its own look and identity. L.A. is becoming a bigger market for us, but it's still been slower to grow here, I think because it's so casual and our clothes are more dressy. But we want to reach that contemporary customer, too."

**looks like he's too busy to do anything like halston...
so forget my idea about that..

Dustcakeboy · 21-03-2007

This could be interesting...

zamb · 21-03-2007

Quote:

Originally Posted by softgrey

wwd.com

**looks like he's too busy to do anything like halston...
so forget my idea about that..

Unlikely yes,............. but stranger things has happened before.........

ilaughead · 21-03-2007

Zac Posen really hasn't developed the image of his mainline well enough to go out and start another one.

hermesfreak · 25-03-2007

That would be great...but I still think he needs to have more focus on the main line and more distribution.

couturex · 25-03-2007

Yay yay yay

Guessgirl96 · 25-03-2007

Quote:

Originally Posted by ilaughead

Zac Posen really hasn't developed the image of his mainline well enough to go out and start another one.

I thought the exact same thing when I saw this!

Maybe they're doing this ibecuase his main line isnt making enough money?

Diorling · 25-03-2007

Quote:

Originally Posted by ilaughead

Zac Posen really hasn't developed the image of his mainline well enough to go out and start another one.

Exactly. When I think Zac Posen I think eyebrows...and PDiddy.

city girl · 25-03-2007

Quote:

Originally Posted by ilaughead

Zac Posen really hasn't developed the image of his mainline well enough to go out and start another one.

agreed. far too derivative and not enough of his own vision

sportswear isn't tough to do though..

liberty33r1b · 26-03-2007

sounds great!!!

borjacapella · 27-03-2007

Quote:

Originally Posted by Guessgirl96

I thought the exact same thing when I saw this!

Maybe they're doing this ibecuase his main line isnt making enough money?

that sounds quite right... he is soooooo expensive for a "young designer".. seems like he charges for a 100 years of savoir-faire he doesnt have.

maybe something a little more modest will make people more interested

**softgrey** · 27-03-2007

fyi- designer collections usually don't make as much money as contemporary collections and licensing....
that is why designers are so keen to do it...

ie- dkny makes way more money and is much more widely distributed than donna karan...

i am sure this was part of the business plan set forth when Diddy invested in the company...
first was handbags and accessories...now this...next will be beauty products/fragrance...

they are looking to build a brand and make LOTS of $$$...
remember that diddy says that ralph lauren is his idol...

...

Salvatore · 27-03-2007

Quote:

Originally Posted by ilaughead

Zac Posen really hasn't developed the image of his mainline well enough to go out and start another one.

Exact same thought, but we will see. It could turn out well.

(I can't stand him though to be honest because he seems so arrogant!)

ilaughead · 27-03-2007

Quote:

Originally Posted by Salvatore

(I can't stand him though to be honest because he seems so arrogant!)

I know! He thinks he has so much talent, but really...

(...if you know what I mean

)

zamb · 27-03-2007

Quote:

Originally Posted by ilaughead

I know! He thinks he has so much talent, but really...

(...if you know what I mean

)

How does one measure Talent........ to determine who has it and who doesnt?

21-03-2007	#1
softgrey flaunt the imperfection.. Profile: Mod Squad Leader Design Team Member Location: downtown... Gender: femme Posts: 46,351	Zac Posen contemporary line coming soon wwd.com Wednesday, March 21, 2007 POSEN'S CONTEMPORARY VISION: Zac Posen has been dropping hints about launching a contemporary sportswear line for a while. He first talked about it in January 2005, as reported in WWD. Although there's no line yet, Posen hasn't given up the idea. The designer, who appeared Tuesday at a trunk show for his fall 2007 collection at Saks Fifth Avenue in Beverly Hills, said he was hesitant to discuss the contemporary plan, but offered, "We're starting to build it up now for next fall. With [a contemporary line], you can really design for a wider demographic. You can build your top line up, and I feel that I can be even more creative. It's faster turnover. It's like MTV. No, it's like YouTube." Posen president Barry Miguel said of the contemporary line: "It won't be simply a level down from the collection. It will have its own look and identity. L.A. is becoming a bigger market for us, but it's still been slower to grow here, I think because it's so casual and our clothes are more dressy. But we want to reach that contemporary customer, too." **looks like he's too busy to do anything like halston... so forget my idea about that.. __________________ ‘Perfect symmetry is ugly…I always want to destroy symmetry’ Rei Kawakubo of Comme des Garcons
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21-03-2007	#2
Dustcakeboy tfs star Profile: Location: Dublin, Ireland Gender: homme Posts: 1,906	This could be interesting... __________________ Male-Mode
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21-03-2007	#4
ilaughead V.I.P. Profile: Location: Iowa, United States Gender: homme Posts: 4,307	Zac Posen really hasn't developed the image of his mainline well enough to go out and start another one. __________________ "Fashion is a form of ugliness so intolerable that we have to alter it every six months." -Oscar Wilde
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25-03-2007	#5
hermesfreak front row Profile: Location: Miami Gender: femme Posts: 474	That would be great...but I still think he needs to have more focus on the main line and more distribution.
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25-03-2007	#6
couturex backstage pass Profile: Location: Dallas Gender: femme Posts: 738	Yay yay yay __________________ happiness makes me cry
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26-03-2007	#10
liberty33r1b V.I.P. Profile: Location: Manchester, UK Gender: femme Posts: 15,748	sounds great!!! __________________ "he waited for other people to understand what he was doing, instead of doing what they wanted. Balenciaga never compromised."
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27-03-2007	#12
softgrey flaunt the imperfection.. Profile: Mod Squad Leader Design Team Member Location: downtown... Gender: femme Posts: 46,351	fyi- designer collections usually don't make as much money as contemporary collections and licensing.... that is why designers are so keen to do it... ie- dkny makes way more money and is much more widely distributed than donna karan... i am sure this was part of the business plan set forth when Diddy invested in the company... first was handbags and accessories...now this...next will be beauty products/fragrance... they are looking to build a brand and make LOTS of $$$... remember that diddy says that ralph lauren is his idol... ... __________________ ‘Perfect symmetry is ugly…I always want to destroy symmetry’ Rei Kawakubo of Comme des Garcons
	Reply w/ Quote

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