Abercrombie and Fitch to pay Jersey shore cast to stop wearing their clothes

Whats Ur Name · 17-08-2011

Abercrombie Will Pay Jersey Shore Cast To Stop Wearing Its Clothes

Abercrombie & Fitch is willing to offer a "substantial payment" for the cast of Jersey Shore to stop wearing their clothes. The brand worries that the "association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans." Because seeing The Situation wearing an A&F-branded t-shirt is so much less disturbing than that padded swimsuit for little girls.

Source: Jezebel via CNN

Is it really that serious??

they couldn't pay me to wear their clothes...

cestmagique · 17-08-2011

Oh my gosh, hilarious.

Yeah, 'cause Abercrombie is pure class and The Situation is ruining their sterling reputation... haha!

isa.b.elle. · 17-08-2011

^ive been laughing so hard at this...seriously!? The situations sums up pretty perfectly the A&F prototype..
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**tangerine** · 17-08-2011

Cool ad campaign, bro.

happytrail · 17-08-2011

seeing this headline made me laugh.

the brand markets to sleazy bro types, so if anything, they're probably making more money because of the show.

Squizree · 17-08-2011

I love how they think that A&F actually has any class.
Who do they think actually wears their rubbish? They may not realize it but people like The Jersey Shore do

That guy.... The Insinuation? The Castration? Whatever his name is, he's actually probably doing the brand more favours.

NakedIfIWantTo · 17-08-2011

Wow I never even knew The Situation wears A&F. Now I do.

pavonine · 17-08-2011

I'll be happy to be paid not to wear their clothes either. ^-^

cologne_rocks · 17-08-2011

Shame on you A & F haters!!!!
Their shirts and sweatshirt jackets are so cozy, love to wear them at home during cold winter days or when I go to bed.

Kenysha75 · 17-08-2011

one word PRICELESS

baytsym · 17-08-2011

I mean really- paying the Jersey Shore cast not to wear their clothes is just asking for more attention. If they really wanted to go away they would/should just do it quietly- up until now I didn't even know that they wore Abercrombie.

This whole SITUATION (harharharhar) just seems like a big publicity stunt for both parties...
Anyone know how A+F's stock is doing and what Jersey Shore's ratings are like this season?
I'd definitely be curious to know!

Whats Ur Name · 18-08-2011

The Situation could have more market power than anyone imagined -- because a day after Abercrombie & Fitch offered him and the other "Jersey Shore" cast members cash NOT to wear its clothes ... the company's stock plummeted 9%.

Abercrombie's stock hit the new low today -- the first trading session since the company offered Sitch and the cast substantial $$$ to stop wearing A&F-branded products.

Abercrombie fired off a press release yesterday, offering the cast "a substantial payment" in return for not wearing its threads, claiming The Situation goes against the "aspirational nature of its brand."

A source directly connected with The Situation tells TMZ ... Abercrombie never personally contacted them, or in any way made a financial offer to stay away from A&F clothing.

Translation -- this stunt backfired big time.

Via TMZ

isa.b.elle. · 18-08-2011

^

talking about karma...

Hermes1922 · 18-08-2011

Hahaha omg this is good I worked for them as a store manager for 2 year an they are not playing around when it comes to preserving the brand's image

Margaret24 · 18-08-2011

Honestly I think people should be able to wear whatever they want, I don't watch Jersey Shore but who really cares ? There isn't an Abercrombie store where I live so I don't know much about the brand.

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18-08-2011	12
Whats Ur Name front row Join Date: Sep 2010 Location: Gods green earth Gender: femme Posts: 404	The Situation could have more market power than anyone imagined -- because a day after Abercrombie & Fitch offered him and the other "Jersey Shore" cast members cash NOT to wear its clothes ... the company's stock plummeted 9%. Abercrombie's stock hit the new low today -- the first trading session since the company offered Sitch and the cast substantial $$$ to stop wearing A&F-branded products. Abercrombie fired off a press release yesterday, offering the cast "a substantial payment" in return for not wearing its threads, claiming The Situation goes against the "aspirational nature of its brand." A source directly connected with The Situation tells TMZ ... Abercrombie never personally contacted them, or in any way made a financial offer to stay away from A&F clothing. Translation -- this stunt backfired big time. Via TMZ __________________ "My Fetish Is Saving Lives"

18-08-2011	13
isa.b.elle. fashion icon Join Date: Jun 2009 Location: Europe Gender: femme Posts: 3,471	^ talking about karma... __________________ iamtheline

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17-08-2011	1
Whats Ur Name front row Join Date: Sep 2010 Location: Gods green earth Gender: femme Posts: 404	Abercrombie and Fitch to pay Jersey shore cast to stop wearing their clothes Abercrombie Will Pay Jersey Shore Cast To Stop Wearing Its Clothes Abercrombie & Fitch is willing to offer a "substantial payment" for the cast of Jersey Shore to stop wearing their clothes. The brand worries that the "association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans." Because seeing The Situation wearing an A&F-branded t-shirt is so much less disturbing than that padded swimsuit for little girls. Source: Jezebel via CNN Is it really that serious?? they couldn't pay me to wear their clothes... __________________ "My Fetish Is Saving Lives"

17-08-2011	2
cestmagique you set the scene Join Date: May 2005 Gender: femme Posts: 11,476	Oh my gosh, hilarious. Yeah, 'cause Abercrombie is pure class and The Situation is ruining their sterling reputation... haha! __________________ "Marriage is for singles who are quitters." NTSF: SD: SUV

17-08-2011	4
tangerine Soviet Camaro Mod Squad Leader Join Date: Feb 2004 Location: Barbary Coast Gender: homme Posts: 15,561	Cool ad campaign, bro. __________________ after all, it was you and me

17-08-2011	5
happytrail tfs star Join Date: Oct 2007 Location: chicago Gender: homme Posts: 1,862	seeing this headline made me laugh. the brand markets to sleazy bro types, so if anything, they're probably making more money because of the show. __________________ vanessa axente. liu wen. lara mullen. freja beha erichsen. bette franke. cora emmanuel. maria bradley. daria strokous.

17-08-2011	6
Squizree Looking Up Join Date: Sep 2006 Location: New Zealand Gender: homme Posts: 18,545	I love how they think that A&F actually has any class. Who do they think actually wears their rubbish? They may not realize it but people like The Jersey Shore do That guy.... The Insinuation? The Castration? Whatever his name is, he's actually probably doing the brand more favours.

17-08-2011	7
NakedIfIWantTo on the come up Join Date: Mar 2009 Location: bathing in his moonlight Gender: femme Posts: 5,015	Wow I never even knew The Situation wears A&F. Now I do. __________________ If ya feel real good wave your hands in the air and lick two shots in the atmosphere!

17-08-2011	8
pavonine trendsetter Join Date: Sep 2010 Location: San Francisco Gender: femme Posts: 1,346	I'll be happy to be paid not to wear their clothes either. ^-^

17-08-2011	9
cologne_rocks V.I.P. Join Date: Jul 2009 Gender: homme Posts: 7,200	Shame on you A & F haters!!!! Their shirts and sweatshirt jackets are so cozy, love to wear them at home during cold winter days or when I go to bed.

17-08-2011	10
Kenysha75 V.I.P. Join Date: Aug 2009 Location: paris Gender: femme Posts: 6,881	one word PRICELESS

17-08-2011	11
baytsym scenester Join Date: Apr 2008 Gender: homme Posts: 201	I mean really- paying the Jersey Shore cast not to wear their clothes is just asking for more attention. If they really wanted to go away they would/should just do it quietly- up until now I didn't even know that they wore Abercrombie. This whole SITUATION (harharharhar) just seems like a big publicity stunt for both parties... Anyone know how A+F's stock is doing and what Jersey Shore's ratings are like this season? I'd definitely be curious to know! Last edited by baytsym; 17-08-2011 at 10:38 PM.

18-08-2011	14
Hermes1922 front row Join Date: Feb 2010 Location: Miami Gender: homme Posts: 409	Hahaha omg this is good I worked for them as a store manager for 2 year an they are not playing around when it comes to preserving the brand's image

18-08-2011	15
Margaret24 front row Join Date: Nov 2010 Location: Canada Gender: femme Posts: 257	Honestly I think people should be able to wear whatever they want, I don't watch Jersey Shore but who really cares ? There isn't an Abercrombie store where I live so I don't know much about the brand.