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21-10-2010
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Calvin Klein Jeans X ad banned in Australia
Quote:
Australia Bans Calvin Klein Ads For Promoting Rape

Australia (as a continent) has banned advertisements for Calvin Klein X Jeans, which feature Lara Stone rolling around an urban jungle with a group of svelte young men, all of them in various states of undress. It is racy, risque and highly sexual. But that’s not why the images were banned.
Instead, whichever Australian standards board has control over what’s tasteful and what’s not decided that the images promote rape, and are therefore not fit for the eyes of anyone on the world’s largest island. And we’re not entirely sure we agree.
In the ad, Lara’s not being forced into any compromising positions. In fact, she doesn’t look entirely unhappy to be in any of the images, a few of which we’ve included below. It looks similar to (but just feels really different from) the ad Dolce and Gabbana got in trouble for in early 2007, in which a female model is actually forcibly held down by a man while a group of other guys stand around and watch.
And it’s still a lot less racy than the ads the brand put out last year, which featured three young, very sweaty looking people walking down the road to orgy town wearing nothing but their Calvins.
There are advertising executives who like to say that Coca Cola owns the word happy. If that’s the case, we could make a very strong argument and Calvin Klein owns the adjectives young and sexy, and often combines them in photos that make people slightly uncomfortable. But what the brand doesn’t do is glamorize crime, and it’d be wrong of us to say that’s what’s happening in these ads.
styleite

Must say that the connotation of a gang rape never entered my head

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