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27-04-2006
  1
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Keira replaces Moss as "Face of Chanel"
from telegraph uk
(Filed: 27/04/2006)

The actress Keira Knightley has ousted the model Kate Moss as the new "face" of Chanel's perfume, Coco Mademoiselle

It is thought that Knightley, 21, the star of Pride and Prejudice and Pirates of the Caribbean, will be paid $1 million (£559,597) for a one-year contract, starting at the end of this year.
Moss has been the "face" of Coco Mademoiselle since it was launched in 2001. A spokesman for Chanel would not comment on whether the 32-year-old's recent drugs scandal and on-off relationship with the singer and heroin addict, Pete Doherty, was behind the change.

"Chanel maintains a close relationship with Kate Moss. Keira Knightley becomes the new face of Coco Mademoiselle in 2007," Christine Dagousset, the executive vice-president of fragrance and beauty, told Women's Wear Daily. "We think Keira is the perfect woman because she is always incredibly alluring and seductive," Ms Dagousset added.

Knightley was recently placed in joint 40th position in the Sunday Times's list of the 100 Richest Young People, with an estimated worth, after tax, of £10 million.

The loss of the Chanel deal is unlikely to make a dent in Moss's income. She recently signed a £1.5 million deal with Nikon to promote a digital camera and another, thought to be worth £500,000, with Calvin Klein Jeans, which will take her earnings to an estimated £11 million for the year.

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27-04-2006
  2
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I dont like the sound of Keira being the face of Chanel...

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27-04-2006
  3
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Somehow this is wrong... I'll wait until I see the ad, but Keira & Chanel? IDK...

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27-04-2006
  4
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If fugly Ali McGraw was once the spokeperson for Chanel No5, then anyone can be a Chanel perfume spokesmodel. . . . . including Keira

Also, is this really a rumor? there is already a thread about this in Ad Campaigns

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28-04-2006
  5
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I think she'd do great, Kate has plenty of other new stuff to do. Maybe Chanel are going for a revival.

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28-04-2006
  6
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I still can't believe she was voted the most sexiest woman in the world...I know these polls are usually based on popularity...but even so, it seems a vast majority of men out there still dig a bag of bones....

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28-04-2006
  7
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Keira is absolutely stunning! Underrated actress and a beauty to boot She fits in as the New face of Chanel perfectly.

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29-04-2006
  8
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Quote:
Originally Posted by vintage_princess
I dont like the sound of Keira being the face of Chanel...
Me neither.

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29-04-2006
  9
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I just don't see Keira as a Chanel type of girl....

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29-04-2006
  10
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Gosh...That's it! I'm crossing Chanel off my shopping list. (I mean it, I crossed Guess off because I hate Paris Hilton) I can't get it. Do they have someone with more originality and not a freaking celebrity????

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29-04-2006
  11
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Quote:
Originally Posted by style_savy
Me neither.
Me neither. Keira ... Chanel ... nope, sounds wrong.

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29-04-2006
  12
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omg no why cant they choose another model like Morgane or Solange. They looked so cute in Chanel!!

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29-04-2006
  13
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Keira seems so young..and even she'll say she's a bit tomboyish..so this is bizarre... she doesn't seem to fit with Chanel in my head... I guess we'll have to see the ads to truly judge.

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30-04-2006
  14
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Why didn't they pick Kate Moss instead, who's worked as a model her whole life? Just because of that 'cocaine' thing.. tsh.
I just don't like the sound of celebrities replacing models.

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30-04-2006
  15
trendsetter
 
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I just don't like the sound of celebrities replacing models.[/quote]

Me neither. Keira and Chanel? Sounds really weird to me but i'll wait until I see the ads...

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