Polyvore NO MORE - the Fashion Spot
 
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06-04-2018
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Polyvore NO MORE
I remember polyvore was once a major player on the forum we even had Polyvore challenges.

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NEW YORK, United States — Polyvore is no more.

Ssense, a luxury e-commerce company, said Thursday it had acquired the digital fashion database and search engine from Verizon subsidiary Oath Inc., and immediately began rerouting Polyvore visitors to its homepage.

Polyvore fans responded with a torrent of tweets decrying the move, as well as an online petition asking Montreal-based Ssense to reverse its decision that had received over 800 signatures Thursday afternoon in New York.

Polyvore had a cadre of loyal users who created and shared virtual “mood boards,” including outfits and shopping wish lists. Members described themselves as a tight-knit community, and some said they were scrambling to find other ways to contact friends from the site who they had known for years.

Lauren Coates, a high school student who started the online petition to “Bring Back Polyvore,” said she had used the site for four years “not just as a fashion site but as a way to communicate with people I've met online, as well as to publish my stories.”

Representatives for Ssense declined to comment beyond the press release announcing the acquisition. On Twitter, the company said “we’re excited to share our directional collection of the most coveted labels in the world.” It also shared directions for Polyvore users to download their content and messages, with a deadline of May 10. Several Polyvore users told BoF they were unable to complete this process Thursday afternoon.

Coates said downloading her content wasn’t enough.

“I would be alright with a name change, but the website has lost all semblance of what it used to be,” she told BoF. “I started the petition because I want the site back, plain and simple. They're offering people a way to download their sets, but I can't contact my friends or create new content.”

Polyvore was founded in 2007, and claimed 20 million active monthly users in 2012. However, the site’s membership appeared to have declined since its acquisition by Yahoo for about $200 million in 2015. The site’s worldwide traffic ranking was 3,294 according to Alexa, down from around 2,000 a year ago. Yahoo, and Polyvore with it, was acquired by Verizon and merged with AOL to form Oath last year.

A representative for Oath, did not immediately respond to a request for comment.

Lauren Dillow said she was active on the site off and on for eight years. She said the community where she was most active was smaller than in its heyday around 2012, but still had thousands of active users and was attracting new members.

"I feel incredibly crushed that the website is gone," she said. "It meant so much to me growing up and I’m heartbroken that not only all my hard work and creativity, but the memories I’ve made as well are all gone."

Visitors to Polyvore are taken to a version of the Ssense homepage, where a popup displays the message “Polyvore is now Ssense,” above links to the site’s men’s and women’s shops.

Another Polyvore user named Alyson Perry said the way the site was shut down without warning was unprofessional.

“There was no forewarning at all, and no consultation of it's users.” She says she does not plan on shopping from Ssense because it is too expensive.

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06-04-2018
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Fully expect this to happen to TFS one day.

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07-04-2018
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lookbook.nu is next

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07-04-2018
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the evil has been defeated.

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07-04-2018
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I don't get the connection between polyvore and ssense. Ssense is an online shop and Polyvore did not sell clothes (just ads). If is as if wholefoods bought facebook. Makes no sense.

Fortunately I have other ways of contacting the people I meet on Polyvore, but I feel sorry for all those who lost that possibility.

I hope tfs will at least give us a warning if they do the same...

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Last edited by eizhowa; 07-04-2018 at 04:04 AM.
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07-04-2018
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Quote:
Originally Posted by russianelf View Post
the evil has been defeated.
Indeed, back in the day i used to spend half the time blocking Polypore tags and anyone that that used those damn outfit "mood boards". Good riddance.

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07-04-2018
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^Is this some tumblr issue?

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07-04-2018
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Quote:
Originally Posted by eizhowa View Post
^Is this some tumblr issue?
Oh yes. Back in the day they would not let you "blacklist" tags within the system. I think they have tag filtering now. If you followed any tag that was fashion related you would get pages and pages of outfit mood boards, it was fantastically annoying. Polyvore was the only thing that irked me to the point that I decided to investigate how to stop it. To this day Polyvore, The Royals, Rihanna, Beyonce and the Kardashians are still the one things that deserve an instant unfollow from me in any platform.

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07-04-2018
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^ you have a tumblr! show me

I don’t know how I made it to 2018 not being 100% sure of what polyvore is lol... I do know lookbook.nu and how it brought us the worst of bloggers now art directors/writers/photographers, also know it doesn’t matter if someone acquires it now or not, the damage is done.

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I only know about lookbook.nu, the fashion definition of bottom of the barrell. I don't think it will happen to tfs because it's never been terribly succesful in the first place.

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08-04-2018
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Quote:
Originally Posted by MulletProof View Post
^ you have a tumblr! show me

I don’t know how I made it to 2018 not being 100% sure of what polyvore is lol... I do know lookbook.nu and how it brought us the worst of bloggers now art directors/writers/photographers, also know it doesn’t matter if someone acquires it now or not, the damage is done.
I would Mullet😺 but i was just have accounts to follow other people. And Facebook not even that. In fact the only place I ever “post” anything is here and the Guardian comment section. 😄

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08-04-2018
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ɐʎ ʎǝɥ
 
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People are mad though they are bombarding Ssense's pages with insults

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