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23-10-2007
  1
i'm almost ready..
 
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Join Date: Mar 2005
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Armelle Leturcq - Editor in Chief of Crash
i dont actually know much about armelle other than that she is the editor in chief of crash magazine..
she took it over in 1998 with frank perrin..

i love the work on their website..
www.crash.fr

if anyone has any more info please share..

..

now for some of her work..

..

"teenage fanclub"
photographed by russ flat
styled by Armelle Leturcq
crash.fr










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23-10-2007
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"introducing"
photographed by frank perrin
styled by armelle
















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23-10-2007
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"playground love"
photographed by frank perrin
styled by armelle






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23-10-2007
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"total design"
ph frank perrin
styling armelle










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23-10-2007
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"in your eyes"
ph vanina sorrenti
styling armelle




















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28-10-2007
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she and her husband were pretty important in the early 90s among the art critics young generation (with Nicolas Bourriaud, Eric Troncy, Olivier Zahm etc.) as Olivier Zahm had Purple, Eric Troncy and Nicolas Bourriaud Documents sur l'art, Armelle and Franck had Bloc Notes...
Crash used to be very good...
i think she and franck perrin are too much proeminent in their magazine, now...
but, i think they now have more money than before as they moved in a new office 1-2yrs ago...
they used to have a lot of $$$ troubles... and sometimes didn't even pay the make-up artists etc.
but they have good taste in choosing young stylists...
for instance taking Robin Schulié (buyer from Maria Luisa) work for them was good... same for thomas engel heart...
they have interesting itws... pretty marginal in the magazines, i think... but maybe no more... eventhough it's not very well known, non?

Quote:
Ces francs-tireurs défrichent la presse

Technikart, Citizen K, De l'air et Crash sont des titres reconnus de la presse tendance. Comment leurs fondateurs ont-ils créé ces magazines et su les pérenniser ? Quels sont à présent leurs objectifs ? Décryptage.


Armelle Leturcq : Une photographie de mode très Crash


Tout comme pour les fondateurs de Technikart (lire par ailleurs), tout a commencé par une revue d'art contemporain. Armelle Leturcq et Franck Perrin naviguent dans les milieux « arty » de la capitale et distribuent Bloc-notes dans les librairies. En 1998, ils réunissent 150 000 francs (22 900 euros) pour lancer Crash, qui se présente au départ comme un titre culturel. Sa directrice raconte : « Le titre est né au moment de l'explosion de la scène électronique française, avec des groupes comme Daft Punk et Air, dont nous nous sentions proches. » Inspiré par i-D et The Face, Crash peine à trouver ses marques. « Notre approche transversale déroutait : les kiosquiers ne savaient pas où nous placer. Nos premières années ont été très difficiles, avec quasiment pas de trésorerie », se souvient-elle.

Petit à petit, le magazine se recentre sur la mode. « Comme nous venons de l'art contemporain, nous nous sommes évidemment toujours beaucoup intéressés à l'image. Et nombre de photographes, comme Guy Bourdin ou Philip Lorca di Corcia, ont fait de la photo de mode. Je me suis donc mise à la mode, constatant que, de plus, les personnes de ce milieu étaient sensibles à Crash ».

Armelle Leturcq se targue d'avoir fait découvrir nombre de nouveaux talents de la photographie dans les pages de son trimestriel. « Nous avons été les premiers à travailler avec Vanina Sorrenti, qui est très demandée aujourd'hui. Russ Flatt, qui a commencé avec nous, travaille aujourd'hui pour i-D, Doug English, un autre collaborateur, pour Harper's Bazaar... »

La directrice de Crash n'est pas tendre avec ses concurrents : « D'une manière générale, je lis peu la presse française, que je trouve lisse, sans réelle prise de risques. Certains donnent l'impression de faire des shootings avec Mondino depuis vingt ans ! »

Si le titre a aujourd'hui trouvé son rythme de croisière, avec un tirage de quelque 75 000 exemplaires et 59 000 ventes (source éditeur), dont la moitié hors de France, il n'est pas question, pour l'heure, de changer le rythme de parution. « Nous voulons rester trimestriel, parce que cette périodicité correspond aux saisons des défilés. Pour ce qui est d'un développement international, nous avons déjà réalisé un cahier en anglais. Nous réfléchissons à des moyens de décliner Crash dans d'autres pays, mais nous ne voulons vraiment pas faire n'importe quoi. » Être ou ne pas être pointu...
Quote:
These franks-tireurs clear the press Technikart, Citizen K, to l'air and crash landing are recognized titles of the press tendency. How their founders did create these magazines and knew to perennialize them? Which are now their objectives? Decoding. Armelle Leturcq: A photograph of mode very Crash landing Just like for the founders of Technikart (to read in addition), all started with a review d'art contemporary. Armelle Leturcq and Franck Perrin sail in the mediums "arty" of the capital and distribute Bloc-notes in the bookshops. In 1998, they join together 150 000 franks (22 900 euros) for launching crash landing, which is presented at the beginning like a cultural title. Its director tells: "the title was born at the moment from l'explosion from the French electronic scene, with groups like Daft Punk and Air, of which we felt close" Inspired by i-D and The Face, crash landing pains to find its marks "Our approach transverse diverted: the kiosquiers did not know where us to place. Our first years were very difficult, with almost not treasury ", remembers it. Gradually, the magazine is centred on the fashion "As we come from l'art contemporary, us were interested obviously always much in l'image. And numbers photographers, like Guy Bourdin or Philip Lorca di Corcia, made photograph of mode. I thus put myself à.la.mode, noting that, moreover, the people of this medium were sensitive to crash landing ". Armelle Leturcq is prided to d'avoir made discover a number of new talents on photography in the pages of its quarterly "We were the first to be worked with Vanina Sorrenti, which is very required aujourd'hui. Russ Flatt, which started with us, works aujourd'hui for i-D, Doug English, another collaborator, for Harper's Bazaar... " The director of Crash landing n'est not tender with its competitors: "D'une general manner, I read little the French press, which I find smooth, without real taking risk. Some have given l'impression to make shootings with Mondino for twenty years! " If the title has aujourd'hui found its rate/rhythm of cruising, with a pulling of some 75 000 specimens and 59 000 sales (editor source), of which the half out of France, it n'est not question, for l'heure, to change the rate/rhythm of publication "We want to remain quarterly, because this periodicity corresponds to the seasons of the processions. As regards d'un international development, we already carried out an English book. We think of means of declining crash landing in d'autres country, but we do not want to really make n'importe what "Be or not to be pointed...
strategies.fr + yahoo's translation...


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06-04-2012
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magazine: Crash #50 (around 2010)
editorial: Exotica
photographer: Alexandra Catiere
styling: Armelle Leturcq
hair: Carole Hannah
make-up: Marcus Lambert
model: Angelika Kocheva, Olya 'Mia' Omyalieva



myfbd.com via Angelika's thread

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