Make-up artist/ entrepreneur, Sonia Kashuk, is a pioneer who is responsible for creating the unique category of luxury at mass.
Sonia began her career in the early 80's working with esteemed photographer Arthur Elgort. Their collaboration led to editorial assignments for Vogue, Harper's Bazaar, Allure, Elle and Glamour to name a few. She had also collaborated with Marc Jacobs, Oscar de la Renta and Betsey Johnson for their runway shows.
From 1989 to 1997 Sonia worked with the Aveda Corporation as creative director of cosmetics.
1997 brought forth the publication of Cindy Crawford's Basic Face, an instructional beauty workbook that Sonia co-authored with her dear friend.
In 1999 the Sonia Kashuk beauty brand was born in partnership with Target stores. Sonia blurred the channel conflict between mass and prestige being the first make-up artist brand in the mass sector- an industry first.
Spring 2003 Sonia published her second book, Real Beauty, a heartfelt collaboration with her closest friends including celebrities, industry specialists and beauty editors from top women's magazines.
In the fall of 2003, Sonia was presented with the prestigious Cosmetic Executive Woman Achiever Award in honor of her many accomplishments and unrelenting dedication.
Allure named Sonia Kashuk one of the top innovators of the year in "The Influencers," which appeared in the March 2009 issue, being honored for being the first to bring prestige-quality makeup and accessories to the consumer at affordable prices.
Sonia Kashuk is currently Prevention's beauty columnist, offering monthly tips and product recommendations in "Sonia Says". Sonia also contributes regularly to DailyGlow.com's beauty coverage as a member of their expert panel.
Sonia lives in New York City with her husband Daniel and her two children, Jonah and Sadye.