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15-12-2007
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Sophia Neophitou - Stylist & Editor-in-Chief, 10 Magazine
(10magazine.com)


Quote:
Editor-in-Chief of 10 Magazine
Fashion Director: The Sunday Times - Style

Contributed to publications such as Dutch; Purple; Japanese Vogue; Visionare; Dazed & Confused; Nova; Fashion Editor: Independent Saturday Magazine.

Sophia was selected by The Observers Life Magazine as one of the most influential and respected creative forces in fashion, alongside others such as Katy Grand (Editor of POP magazine), Charlotte Stockdale, Lucinda Chambers (Fashion Director of British Vogue), Alistair Mackie (Fashion Director of Another Magazine and Dazed & Confused) and Venitia Scott (Creative Director Marc Jacobs)
the above screencap is from this video of her talking about Hussein Chalayan's SS/08 collection: http://www.swarovskisparkles.tv/vide...tolou-hc-ss08/

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15-12-2007
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Yves Saint Laurent
10 Magazine Winter 2006
Photographed by Satoshi Saikusa
Model Leah de Wavrin
Feature by Derek Blasberg






scanned by Alien Sex Friend

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15-12-2007
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Vegas
10 Magazine Fall/Winter 2007
Photographed by Francesco Carrozzini
Model Georgia Frost







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15-12-2007
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Vegas continued..






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Sheila
10 Magazine Fall/Winter 2007
Photographed by Andreas Larsson
Model Sheila Marquez








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Serafima
10 Magazine Fall/Winter 2007
Photographed by Roger Deckker
Model Serafima Vakulenko








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15-12-2007
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Proenza Schouler
10 Magazine Summer 2007
Photographed by Jonathan Hallam
Model Georgia Frost







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Girl's Hood
10 Magazine Summer 2007
Photographed by Glen Erler






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Girl's Hood continued..





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18-12-2007
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Marc Jacobs
10 Magazine Winter 2007
Photographed by KT Auleta
Models Olga Sherer and Tanya Chubko





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18-12-2007
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Rick Owens
10 Magazine Winter 2007
Photographed by Andreas Sjödin
Model Angelika Kocheva




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19-12-2007
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^ wow thanks so much, I really adore this one.

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24-12-2007
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Quote:
Sophia Neophitou
Creative director, Roland Mouret and Warren Noronha
As well as working as a stylist on a national newspaper and publishing and editing her own magazine, 10, an ultra-glossy, fashion-obsessed quarterly, Sophia Neophitou makes time to consult on the collections of two London-based designers, Warren Noronha and Roland Mouret. She is a formidable force. She has worked with Noronha since he set up on his own in 2000, and is just embarking on her second season with Mouret, a Frenchman who makes grown-up clothes designed with women like her in mind.
'He identified me as someone who would buy and wear his clothes and take them through different stages of the day,' she says. Her current favourite outfit is a drapey, silk jersey Callaghan dress, worn with an army Parka over the top, and high heels. She never veers far from what most women might class as evening wear, even when she is working. It is this way of dressing - both formal and casual - that fascinates Mouret, and was reflected in the collection he showed in September at the old Saatchi Gallery in north London. 'He said he wanted a woman's perspective. He was nervous that I would come in and say, "I hate this," or be too heavy handed. But I'll only work with clothes I really believe in. It's a really big trust thing.'
Already they have discussed fabrics and colours for the next collection. 'He comes with swatches and asks, "How do you see colours for next season? How do you see fashion going?"' Fashion editors like Neophitou, 36, have a much more rounded view on the season. Designers often operate in more of a vacuum. As well as being her own little fashion forecasting centre, Neophitou finds inspiration outside fashion. 'You could go to a fab flea market in Barcelona and bring something back, or sneak into St Martins' library and pretend to be a student. People are your best inspiration - students, old people, funny odd things catch your eye.'
For her fashion stories, Neophitou says it is possible to work miracles. But working with a designer on a show is different. It is a delicate process. 'I don't want to overshadow the collection with my styling. It should be cleverly anonymous. Styling a show is a different thing to a consultancy. You have to get into the designer's mind set. You are there for them 24/7. So much energy, time, love and care goes into it. You are 100 per cent involved.'
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24-12-2007
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thanks for digging that up for us, bobble-bee! reminds me that i forgot to post this feature on Roland Mouret she styled..

10 Magazine Winter 2007
Photographed by Jonathan Hallam
Model Timoxa Timoschenko





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24-12-2007
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THANKS for these scans

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