Vogue Italia July2011 " Pret A porter"
Photographer: Steven Meisel Models:Juliane Grüner, Anaďs Pouliot, Kelly Mittendorf, Sun Fei Fei, Antonia Wesseloh, Juliane Grüner, Emily Baker, Josephine Skriver, Kelly Mittendorf , Juliane Gruner
Using or creating "ugly" models is deliberate in making an editorial statement ... it's meant to look strong, masculine and fearless. It's also intended to be the opposite of "pretty", which is usually soft and feminine.
So, even if you don't like "ugly" .... it gets your attention. So I would say this succeeds.