Allure January 2018 : Edie Campbell by Daniel Jackson - the Fashion Spot
 
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Allure January 2018 : Edie Campbell by Daniel Jackson
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It's certainly conceptual, but maybe too ambitious for the Allure reader (no offense Tigerrouge! ) Michelle Lee seems to think people will buy into this because of the makeup? I'm not so sure. The new mainstream magazine consumer is not very educated to appreciate something like this. Kim's cover worked because it was Kim.

Still, I applaud their enthusiasm and the fact that Edie Campbell now have an Allure cover behind her name. Somewhat of an oxymoron.

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i love it! It's kinda early 00's but it's great and fresh. It's indeed risky for Allure but i applaud the risk.
I don't know if it will be successful but it's great!

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I see a million better eye makeup photos on Instagram everyday. All they did was stick some rhinestones on her.

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Her whole face would have been nice!!

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Quote:
Originally Posted by Benn98 View Post
It's certainly conceptual, but maybe too ambitious for the Allure reader (no offense Tigerrouge! )
It's been a while since I could be counted as one of those!

I can't recall the last time I actually bought an issue, but to make sure I'm not baselessly dismissing the magazine, I try to have a flick through the free online version on zinio via my local library.

I like the editor's ability to make headlines with her cover choices, but beyond the effort to be inclusive, I usually find the visual content to be empty.

The close-up of Kim's face worked, because it was almost a statement about how she's become an impersonal 'thing' we're constantly being asked to look at, scrutinised down to the last detail of her ever-immaculate make-up.

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Quote:
Originally Posted by A.D.C. View Post
I see a million better eye makeup photos on Instagram everyday. All they did was stick some rhinestones on her.
Yeah, and immediately reminded me of Edie's cover story for UK Vogue's March 2016 issue by Mario Testino.

I applaud Allure for taking a massive risk with an unconventional cover shot like this, for embracing an actual fashion model for their cover but I'm not a fan of the overall outcome. Everything just looks too try-hard, IMO.

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There's a HUGE appetite out there for beauty content, and in terms of converting your readers into purchasers, the price of entry into this world can be low, ranging from drugstore make-up to impossibly-priced perfumes.

And even though there are a million beauty bloggers out there, there's certainly still a place for professionals to come together and produce high quality printed content - you just have to accept you now exist alongside the offerings on the internet, rather than being the only voice of authority available to your audience.

I'm fed up of magazines living in fear of the future, reduced to weakly copying what's happening online, acting like the poor cousin. Figure out what you CAN do well as a print publication.

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This is ridiculous

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Eye Max
Ph: Daniel Jackson
Stylist: Zara Zachrisson
Makeup: Frankie B.
Hair: Ward
Manicure: Geraldine Holford
Model: Edie Campbell


Allure 1/18 Digital Edition

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same as above


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