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Old 21-10-2011   #1
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Amica Italy November 2011 : Elisa Sednaoui, Irina Shayk & Eva Herzigova
Amica has changed! And for its new start the mag has picked 3 gorgeous ladies!



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Old 21-10-2011   #2
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NOOOOOOOO!

One of the last few standing and they give it a revamp?!, this looks horrible, and tacky, they did not need that. How disappointing. I only hope they didn't have the nerve to touch the contents too, although I guess it should be expected. UGH.

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Old 21-10-2011   #3
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I saw the October issue a few days ago and it looked elegant and simple and this looks so commercial and tacky. Why did they do that?

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Old 21-10-2011   #4
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Hmmmm, if I had to choose one cover, it would be Eva's.

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Old 21-10-2011   #5
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LOL I was just saying in last month's Amica thread that it's the best fashion magazine around but the Megan Fox cover should already have given me the idea that they're getting tackier and more commercial.
All three covers are awful. I really hope the editorial content is still as great as it usually was.
 
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Old 21-10-2011   #6
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are they trying to be more commercial? well thou I ain't a fan of the old covers with white background but at least they were so much better than these covers...so tacky and not working at all. None of them are fabulous

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Old 21-10-2011   #7
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Ah, I love their old logo, old cover and its layout.. This is looked too commercial and cheap..
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Old 21-10-2011   #8
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New EIC??

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Old 22-10-2011   #9
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Yes: Cristina Lucchini is the new editor
 
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Old 22-10-2011   #10
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it looks soooooo commercial and cosmopolitan look-a-like! Not good!!!

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Old 22-10-2011   #11
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oh sad
I was found of the sober, elegant and distinctive look of their covers

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Old 22-10-2011   #12
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bella, sexy e casalinga? wtf! this looks so cheap, and the editorials are bad either. sad. amica is gone. at least for me.
 
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Old 22-10-2011   #13
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how tacky.

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Old 22-10-2011   #14
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Originally Posted by AlbertNoir View Post
Yes: Cristina Lucchini is the new editor
Ew. And she was working at Vanity Fair Italy. I guess we can expect Claudia Carretti to go too, why would she keep her?.

Wonder where they [Carretti + Bianchini) will go?, I hope they get offers outside of Italy, I would love to see them on bigger publications.. that are actually easy for me to find.

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Old 22-10-2011   #15
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2 fashion ed.
http://www.leiweb.it/moda/star-e-new...6.shtml#center

http://www.leiweb.it/moda/star-e-new...64346281.shtml

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