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08-04-2012
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I see nothing wrong with an English version of Vogue Paris. I think it would attract more readers as I am sure there are some people who cannot justify buying an edition of VP just for the editorial content.
Let's be real, it is not possible to learn multiple languages just so one can read a magazine. As someone who speaks 2 languages I'm all for expanding one's worldview and gaining an appreciation for the nuances of other cultures. However, it is not realistic to expect readers in other countries to learn French/Italian/Japanese/etc... if they want to purchase the occasional issue.

I realize that there is no substitute for reading the magazine in its native tongue; however, I think it is a whole lot better to have a translated version at one's disposal than to feebly attempt to translate every sentence using Google translate or even a dictionary--because let's face it, if you aren't intimately familiar with the language you won't pick up on the subtleties anyway.
Also, and this point kind of seals the deal, but from a business perspective it makes perfect sense to offer VP in English as there are potential customers not just in America but throughout the world.

 
 
08-04-2012
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That said, if English translations were shown to increase sales in ways that mattered, most magazines would have employed the practice long before now, but you have to consider where a publication's revenue really comes from, and it's not from a few extra cover sales from people some distance away from the country's actual target audience.

The one magazine I have seen trumpeting its overseas sales is Vogue Italia, and even it doesn't bother to supply a translation for its main issue, only in some supplements.

Perhaps if a few more major magazines started putting selected translations at the back of each issue, others would follow suit. But in terms of any larger overhaul, to reconsider your target audience in terms of content is to reconsider your ad sales strategy as well, and because that's a more unseen part of how a publication gets put together, it can be difficult to take that into account, except as a vague outline.
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08-04-2012
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I don't think people should preach a certain choice on someone else, I think what a large amount of us would like is the choice to be able to purchase it in English, a friend of mine buys Vogue Hommes International in French, yet doesn't speak French all that well, whereas I purchase it in English, again its the choice of being able to do so, pure and simple, no matter who you are you will always do something for convenience and whether your language is French, Russian, Italian or indeed English you will always want what is convenient.

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08-04-2012
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American supremacy? I laughed too when I read that bit...as if America is the only country speaking English...aaahhh so English originated from the land of the free? I only hope if any of the edits contain the words: colour, labour and harbour that they are spelt accordingly

Anyhoo...VP is simply going the way of many monolingual magazines in this competitive and globalised world i.e. trying to capture a larger market share in trying to be more relatable. As someone else wrote, English is the world's #1 language so it make sense engaging their readers with their entire content, and not just the photos.

And yes...true magazine aficianados are interested in the articles as well - especially if witty and/or well written. So this is a coup for VP imo.

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08-04-2012
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I wouldn't be surprised if a majority of Vogue Paris sales take place outside of France -- I know that something like 60% of Vogue Italia's sales occur outside of Italy.

 
08-04-2012
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That 'American cultural supremacy' comment seems have originated from TFS news story itself. Seriously?

 
08-04-2012
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Quote:
Originally Posted by honeycombchild View Post
That 'American cultural supremacy' comment seems have originated from TFS news story itself. Seriously?
I found the article rather rude and offensive.

Quote:
Score another point for American cultural supremacy! We're really killing it. Like, we're actually killing another culture.
Quote:
American English is a mutt, and not a particularly endearing one. American English snarls when you try to pet it and digs through the kitchen trash and falls asleep in the middle of the street when you take it for a walk. You love it anyway, because it's yours — but objectively speaking, you know you got the short end of the language stick.
Accusing Americans of killing a culture because VP is choosing to print in English ( a language that is spoken all over the world thanks to the British)? Then trashing our language on top of that?

For the record I love my country (The U.S.) and my language. I don't feel like I've gotten any "short end of the stick."


Last edited by loladonna; 08-04-2012 at 06:13 PM.
 
08-04-2012
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^I thought the article was ironic...

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09-04-2012
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Carine Roitfeld’s Initial Foray
Quote:
The name of Carine Roitfeld’s new magazine, closely guarded for months, has been in plain sight for a decade.

“CR,” the handwritten initials that appeared under all her editor’s letters during her 10 years at the helm of French Vogue, will be scrawled across the matte cover of her new biannual, with the first issue slated for September.

“The name’s not a big surprise, but oh well,” Roitfeld said, disclosing details exclusively to WWD, and proudly showing off a mock-up of the slightly oversize publication.

Indeed, Roitfeld stressed it’s what’s inside her new magazine that counts, describing it as a “celebration of fashion and creativity” from a mix of well-known talents and promising upstarts — and that applies to the photographers, writers, models and stylists.

“I’m in the middle of searching for new talents, and it’s so exciting and energizing,” she said.

Fashion Media Group LLC, the New York-based company behind Visionaire, V and VMan, will publish CR Fashion Book, the magazine’s full registered name.

“Carine Roitfeld is one of the most talented editors in our industry. She deserves an editorial platform with which to express herself, and I’m happy to provide one,” said Fashion Media founder Stephen Gan. “I hope it will enlighten. I hope it will build bridges not walls. The fashion magazine industry has gotten too political.”

Fashion Media is projecting more than 100 pages of advertising in the first 288-page issue, which will carry a cover price of $9.95.

Roitfeld, who attended meetings with potential advertisers for the first time in her career — including Gucci, Chanel, Giorgio Armani, Cartier and Louis Vuitton — said she found them “very receptive and eager to participate.”

Some 50,000 copies will be printed, with roughly half the distribution in Europe, and the balance in Asia and the U.S. Reflecting the title’s trendy and freelance spirit, offices will be based at The Standard hotel in New York’s East Village.

Sipping tea in the bar at the Crillon hotel in Paris and juggling two BlackBerries, Roitfeld excitedly discussed what she described as a “personal” project, and one that reflects both her maturity as a fashion professional, and her wish to keep innovating. She quoted an Apple Computers slogan from the Nineties — “think different” — as her modus operandi.

Unusual features of CR extend to advertising: It will only carry spreads, echoing the book-like mission of editorial, with no front-of-book section and only longer-format articles. “I hope people will want to keep it —trendy and timeless at the same time,” she said.

CR Fashion Book will also have an online component, which Roitfeld described as “the perfect platform” for front-of-book content across fashion, art and culture. She said the site would be updated frequently, and teasers for upcoming issues will be posted.

Each issue will be constructed around a theme, such as music, or “obsession,” which is the case for the mock-up shown to advertisers. Across fashion and beauty spreads, models resembling characters out of William Klein’s 1966 French film “Who are you, Polly Magoo?” are depicted gazing at themselves obsessively in mirrors.

Although CR is an English publication, Roitfeld said she intends to publish certain articles in the native language of their author, with translations to be found at the back. For example, if filmmaker Pedro Almodóvar were to pen something for her, it would be in Spanish.

Displaying the mock-up on an iPad, she showed off articles written in Arabic, Japanese and Russian. “C’est jolie, non?” Roitfeld, whose speech flip-flops between English and French, said of those various scripts.

Personal touches include Roitfeld’s initials at the top of pages — with a slash through the letters as on personal stationery — and handwritten titles for sections titled Icons, Muses, Skincare and Fitness.

Known for producing provocative and sometimes sexually charged imagery, Roitfeld said she intends to continue styling shoots, and to “find new ways to be irreverent” after some 30 years in the business. “Not necessarily safer, but different,” she vowed.

“It will always be edgy. Maybe it will be more mental than physical,” she mused.

The mock-up contains credits from both the established and upstarts, including a cover by New York-based Argentinian photographer Sebastian Faena and an opening spread with a never-before-seen Bruce Weber portrait of Patti Smith in a frothy gown.

Roitfeld noted she would not be able to work with certain photographers who have contractual ties to other magazines, Mario Testino being one example.

The editor said she has yet to start work on the September issue, and is keeping its theme, contributors and confirmed advertisers under wraps.

Since exiting French Vogue in January 2011, Roitfeld has kept herself in fashion’s spotlight via a range of projects, including a stint as guest editor and stylist for Barneys New York, a Rizzoli tome about her career and a book with Karl Lagerfeld about Chanel’s famous black jacket. Foreshadowing tightened ties with Visionaire, she guest edited the spring fashion issue of VMan.

She brushed off suggestions that the launch of CR represents a form of revenge, given that her exit from Condé Nast was cloaked in intrigue.

“Vogue is a very beautiful magazine, an institution, and I learned so much working there,” she said. “You can’t put yourself into competition with a magazine like Vogue; you have to create something new, something different.

“The page has been turned,” she continued. “It’s time to find something new, something fresh — for me and for the readers.”

Fantasy and pleasure are some of the emotions she hopes to evoke with the magazine. “I find that some people in fashion are so blasé. Fashion has to be fun,” she said.

Roitfeld characterized CR as a “project between other projects,” noting she would continue to work as a “sort of muse” to Givenchy designer Riccardo Tisci, and style advertising campaigns for the likes of Max Mara and Chanel.

She’s also the subject of a feature-length documentary by Fabien Constant slated to hit screens sometime in 2013. Constant has already been tailing her at fashion shows, parties and shoots, and will dig into the making of her new magazine.

“It’s like a new baby,” Roitfeld said of CR Fashion Book. And that isn’t the only one: Her daughter Julia Restoin-Roitfeld is expecting shortly. “I will be babushka in six weeks,” she said, flashing a big smile.
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09-04-2012
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^Thanks for posting this article kokurox. Excited to hear she's having her own ''September Issue'' documentary and of course eager to see the new magazine.

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09-04-2012
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Quote:
Revealed: mock-up #CarineRoitfeld's magazine called "CR" debuting in Sept. w/ 288-page $9.95 issue. Offices @standardev

twitter.com/JIMSHI809

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14-04-2012
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Quote:
The world is flat: Vogue Paris is going global with #VogueParisinEnglish on Vogue.fr available on Monday...stay tuned!
*Vogueparis/Twitter

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15-04-2012
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That is very surprising to me, only the site in English, hardly worth what they wrote in that Tweet.

 
16-04-2012
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Quote:
Alexander Fury has been named Editor of Condé Nast Publications' biannual LOVE magazine. He will also oversee the online edition of the fashion, style and lifestyle title. Currently Fashion Director at SHOWstudio.com where he has worked for the past five years, Alexander joins LOVE later this month, replacing Isaac Lock.
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18-04-2012
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I posted this in the April Interview thread. It might be more apt here.

Yesterday I received from Interview a renewal form that states (in small print) that "Interview is published 8 times per year." It was published 10 times for at least the last couple of years. Their price per issue has raised from 6 to 9 dollars as well.

Seems to me they're having trouble. I wonder if they will be around in a year or so.

 
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